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Marketing Manager



I hold a degree in Marketing and Management from the University of Notre Dame (Fremantle, Australia) and have 4 years of marketing experience in a Swiss multinational pharmaceutical company. I was born and raised in Ticino, have full professional proficiency in English and basic working proficiency in French and German.

Work Experience

Marketing Manager

Helsinn Healthcare, Lugano

Jan 2014Current

Helsinn Integrative Care

  • Coordinate the brand name and identity development (including graphics and packaging) for all new products by working with several international agencies.
  • Manage the creation, content development and administration for the  HIC website
  • Responsible for the promotion of HIC products during several events in Europe and the U.S.

  • Worldwide partner marketing support and management
  • Marketing updates in worldwide partner training sessions
  • Corporate product website management 
  • Partner dedicated portal management

Marketing Manager

Helsinn Healthcare, Lugano

Jul 2012Dec 2013

Corporate Strategic Marketing

  • Preparation of the business plan for the OncoQOL™ International project
  • Coordination of primary and secondary international researches with external agencies
  • Preparation of company presentations aimed at licensing-out of the project
  • Collaboration with the creators of the web platform and the company IT department
  • Assessed competitors and performed statistical analysis forecasting of potential new markets
  • Carrying out effective research and intelligence into competitor products and other trends



Bachelor of Commerce (B.Com.), Double Major in Management and Marketing

Notre Dame University, Fremantle, Australia


Marketing units

  • Strategic Marketing, International Marketing, Advertising and Promotion, Consumer Behaviour, Events Management, Principles of Marketing, Marketing Research

Management units

  • Change Management, Strategic Management, Principles of Human Resource Management, Psychology of Work, Strategic Workforce Issues, Principles of Management, Organisational Development

International opportunity analysis for Ausab (University project)

  • Created a business plan on the expansion of the global abalone market for the Australian company Ausab

Marketing research for the City of Fremantle (University project)

  • Performed marketing research for tourist attractions in the city of Fremantle targeted to identifying the best advertising channels.

Other Relevant Work Experience

Marketing Internship

Sunage, Balerna

Nov 2010Feb 2011

Created business case study on best practices in the commercialization of photovoltaic solar panels, focusing on a competitive analysis in the European region and marketing strategies (focusing on advertising, web content and social media).

Financial Advisor

AWD, Lugano

Dec 2011May 2012

Customer acquisition, consulting and support, take-over and evaluation of financial analyses, elaboration with financial planning softwares, and brokerage of insurance and banking products


Mega, Chiasso

Mar 2012Jun 2012

Supported tax advice and controlling activities, performed due diligence of international companies, and responsible for the communication with the Dubai branch.

Commercial Trainee

Town Hall, Coldrerio

Aug 2004Aug 2005

Accounting, wages, invoices, reception work, overall applications for documents, and voting process.

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