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Sr. Market Research Analyst

San Diego, CA


Work Experience

Sr. Market Research Analyst

ResMed, San Diego, CA


Responsible for executing, planning and managing market research activities that affect product launches and marketing decisions for ResMed's products. Projects include, but not limited to, controlled product launch, message testing, customer satisfaction, and behavior and awareness studies
  • Manage market research projects, which include vendor management, research design, questionnaire development, data analysis and reporting
  • Responsible for executing and managing ResMed's sleep market panel, which includes monthly data collection, analysis and reporting
  • Responsible for analyzing and writing market share quarterly report
  • Reports directly to Director of Global Market Research

Sr. Project Manager

CustomerSat by MarketTools, Mount View, WI


Client-facing project manager responsible for day-to-day operations of web-based market research projects and customer satisfaction studies
  • Day-to-day project management activities include, but not limited to, programming surveys, quality assurance and testing, deployment, data analysis and report writing, client management, vendor management, timeline management, budget management
  • Handled 6 strategic accounts simultaneously, which includes high tech and software companies, insurance companies, and healthcare industry.
  • Reported directly to Vice President of Research and Consulting

Market Research Analyst

Guitar Center, Inc, Westlake Village, CA


Responsible for executing and planning market research activities that affect marketing decisions for Guitar Center and its subsidiaries (brick and mortar stores and online)
  • Managed market research projects which includes costing, sampling, research design, questionnaire development, data analysis and reporting
  • Managed multiple vendors such as market research vendors and database warehouse companies
  • Help build a proprietary online consumer panel of Guitar Center customers
  • Reported directly to Chief Marketing Officer

Corporate Research Senior Analyst

J.D. Power and Associates, Westlake Village, CA


Promoted from Research Specialist)
  • Executed and managed research-on-research projects which includes costing, sampling, mail production, data analysis and reporting
  • Executed and managed external Client Satisfaction Survey which includes sampling, report writing and data analysis
  • Reviewed proprietary projects and assisted project teams by providing direction, feedback, and helpful insights on the survey design and questionnaires
  • Managed other Department tasks such as proposal writing for department initiatives, database management, data analysis for small projects
  • Organized annual conference
  • Reported directly to Chief Research Officer

Senior Quantitative Project Director



Managed quantitative projects including client management, budget management, timeline development and meeting tight deadlines
  • Developed questionnaires for phone surveys, intercepts and online surveys
  • Data analysis include developing banner plans and report writing using PowerPoint
  • Specialized in multi-cultural market research projects, focusing on Asian American markets
  • Handled 2-3 accounts, which include financial institutions and consumer goods
  • Reported directly to VP of Quantitative Research

Research Assistant, Teacher Education Evaluation



  • Conducted observations and interviews of student interns participating in Michigan State University's Teacher Education Program, gathering data to evaluate effectiveness of program.

Research Assistant



Managed collaborative development of community survey, performing survey writing and revision, surveyor training, data entry and analysis and report preparation.
  • Conducted participant observations, 70-minute in-depth interviews and face-to-face surveys to gather useful data and presented comprehensive EPA-required research report to board members.

Teaching Assistant



Served as Assistant for undergraduate class in Environmental and Natural Resources Law.

Research Assistant



  • Collected secondary data and performed basic statistical analysis of data relating to the economic development of Sub-Saharan Africa, utilizing SPSS and Excel.

Research Assistant



Completed regression and statistical analysis for projects measuring discrimination against minorities in the home mortgage market, using SPSS.

Research Assistant, International Center

ICLARM, Makati City


for Living Aquatic Resources Management
  • Collected and managed primary field data and carried out statistical analysis
  • Traveled to sites to interview and train farmers to record crop information in journal, gathering data to measure diversity of resources used for farming versus output, and assisted in development of data-analyzing software.


Ph.D. ABD in Resource Development

Michigan State University, East Lansing, MI


M.A. in Public Affairs

University of Minnesota, Minneapolis, MN


B.S. in Computer Science

University of the Philippines



Market Research, Quantitative Research, Qualitative Research, Project Management, SPSS and data analysis, report writing, client facing

Additional Information

Experienced quantitative and qualitative market research manager with skills and experience in:
  • Market research, analysis and project management for a global medical device company
  • Project management for large scale web-based market research and customer satisfaction projects
  • Quantitative market research methodologies such as web, phone and mail survey methodologies
  • Survey questionnaire development
  • Statistical analysis, database development and management
  • Report writing and oral presentations
  • Qualitative research methodologies such as in-depth interviews, observations and focus groups, video diaries
  • Exceptional interpersonal and communication skills
  • Computer programs include SPSS, GMI-Net, Ethnograph, MS Word, Excel, PowerPoint, Access, and internet navigation
  • Experience in medical device, full service market research, retail industry (brick and mortar, online), music industry, hi-tech industry, insurance companies, healthcare industry, and consumer goods
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