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Public Relations Specialist

Taos, NM



To create and implement high quality, effective, multimedia marketing campaigns and to represent an organization with world class services and products as a Team leader and Spokesperson

Work Experience

Public Relations Specialist

United States Speed Ski Team North America Championships, Mescalero, NM


Athlete, Owner of Ross Anderson

United States Speed Ski Team North America Championships


  • Qualified for the United States Speed Ski Team North America Championships
  • Earned a spot on the A-team for the World Cup Professional US Speed Ski Team
  • Attended the World Tour Giant Slalom and Slalom Tour
  • Mogul racing
  • Gelande jumping
  • Created Ross Anderson, Inc.
  • Cross promotion for investors for endorsers and major corporation sponsors
  • Economic Development with Ross Anderson Inc.
  • Budget planning for Team Ross Anderson Inc.

Director of Marketing

Taos Mountain Casino, Taos, NM

Jan 2009Oct 2010

  • Created and implemented new logo for Taos Mountain Casino as it is now
  • Created and implemented promotions with the approval of the state gaming commission
  • Created and budgeted a multi-million dollar budget
  • Maintained Public and Community Relations locally and regionally
  • Created and organized special events such as the Grand Opening of the delicatessen and a major concert
  • Planned and executed national media exposure for major events
  • Worked closely with local, regional, and state dignitaries
  • Graphed analysis for web, print and in-house feedback
  • Managed Guest Services/ Casino host staff
  • Created and managed and directed website
  • Implemented social networking using Facebook & Twitter as well as other networks
  • Worked and developed excel templates to maintain cost breakdowns of multi line items ranging from everyday operations to promotional items.
  • Maintained a level of forecasting range of head count and percent of increase to decrease during periods of time
  • Created scripts and voiced radio advertisements that became the voice for TMC.
  • Networked with State, County and regional opportunities to further marketing opportunities
  • Researched and developed speeches for gaming, chamber and government conferences to CEO, CFO, COO and Directors on topics such as effective social networking

Board Member for Responsible Gaming of New Mexico


  • Made major decisions that deal with state casino laws on prevention towards addiction
  • Headed Marketing for Responsible Gaming with 7 other board members representing majority of the Casino Resorts in the State of New Mexico

celebrity and professional athlete

United States Speed Ski Team North America Championships


I was directed to use this title to represent Mescalero Enterprise and the branches of (Ski Apache, Inn of the Mountain Gods Resort and Casino, Casino Travel Center)
  • Traveled with sales and marketing promoting and maintaining the celebrity status by making appearances and autograph signings
  • Created and executed events
  • Cross marketed efforts with Inn of the Mountain Gods Resort and Casino with Ski Apache
  • Increased exposure of Inn of the Mountain Gods Resort and Casino

Marketing Manager

United States Speed Ski Team, Ruidoso, NM


  • Created and established marketing campaigns that presented Mescalero Enterprise (Ski Apache, Inn of the Mountain Gods Resort and Casino, Casino Travel Center) as one entity.
  • Increased exposure and the economy of Ski Apache
  • Created and organized special events
  • Founded live music on the mountain and was the Band promoter
  • Promotions events creator and organizer
  • Created team member unity between all the entities of the Mescalero Enterprise
  • Multi-tasked with overseas business planners
  • Created International Marketing and partnered with New Mexico Tourism to drive the European market.
  • Partnered with creating the new logos for Ski Apache as well as The Inn of The Mountain Gods Resort and Casino.

United States Speed Ski Team, Salt Lake City, UT


  • FIS# 530072
  • USSA # R5735964

Casino Host

United States Speed Ski Team

Jul 2003Sep 2003

Originally hired by Michael French before the NEW Inn of the Mountain Gods
  • Developed and maintains relationships with new and existing VIP players
  • Responsible for generation of new player trail and repeat visitation from higher worth table and slot customers
  • Built relationships to instill loyalty to the property
  • Reviewed player ratings and histories to evaluate and make decisions for complementary provisions and services
  • Acquired extensive knowledge of table games operations and electronic gaming machines
  • Built understanding of Konami, Aristocrat, Peach Tree Casino Management System software.
  • Created and maximized participation of special events and promotions. Achieved established revenue and reinvestment goals.
  • Telemarketed to customer bases.

Manager Winter Sports Technician / Sales Manager

United States Speed Ski Team, Orlando, FL


  • Increased sales from a base of $80K goal in winter gear by 33%
  • Sold, installed and ski technician for all sports equipment
  • Target marketed to Ski clubs, groups from surrounding states and organized packages for rental or retail
  • Networked with regional branches to maintain consistent measures of clientele and sales

Pro Athlete, Marketing

United States Speed Ski Team, Durango, CO


  • Traveled with sales and marketing promoting the resort by providing personal appearances and autographs signings
  • Endorsed and was filmed in major production companies (Warren Miller, PBS, Fox and ESPN)
  • Celebrity Athlete and Ambassador
  • Worked closely with Marketing Director on sales campaigns, graphics, and promotions
  • Created Ski with Ross Anderson Weekend for ages 14yrs-19yrs old learning culture and winter sports
  • Raced on Tour sponsored and endorsed by DMR


Graduated in education

Durango Sr. High School, Durango, CO



SKILLS Microsoft Word, Excel, Outlook, Motigo Analytics web track, PowerPoint, Website Analysis, Public Speaking, Duct Tape Marketing, Oasis, Tracker, Casino Software Super playmate, Microsoft Office Publisher, Microsoft Office Project, Microsoft Office Word, Microsoft Office Power Point, Microsoft Office Access, Facebook, Twitter, Duct tape Marketing, Radio commentator, Public speaker, Events planner, Event's organizer, Analysis reader, Advertise investors corporation in a Global market. Understands basic spoken French, Dutch, German, Italian, Swedish, and Finnish languages

Additional Information

Graphic design, Advertisement, Voice overs for radio advertisement, Modeling for ski industry, public speaking,
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