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Sales Manager

Overland Park, KS


Sales and marketing professional specializing in providing services in the multi-location retail industry, including both FDM and specialty channels. Diversified background in media marketing and package good sales with a proven track record in product/services and promotional support negotiations. Expertise includes:
  • Negotiations Package / display development and enhancement
  • Promotional development, from concept to execution Strategic and promotional planning
  • Financial and trend analysis Team/Project management
  • P/L management Data Analysis

Work Experience

Sales Manager

Ace of Hearts BBQ Specialties-Key Companies, North, Kansas, US


formerly S & M NuTec), North Kansas City, MO
Manufacturer and Distributor of The Good-One® Smoker/Grills, The Pony Express® Smoker Grill and Three Little Pigs(TM) Traditional and All Natural-Gluten Free BBQ Sauces, Rubs and Seasonings.

Sales Manager (2008-Present)
Executing strategies to accelerate growth of the three Ace of Hearts brands while maintaining margin integrity.
  • CAGR the last three years is 60%.
  • Launched All Natural Line into the FDM channel-700+ stores in 1st year.
  • Developed an International Manufacturer Rep Network for the BBQ Specialty channel.
  • Hired a hybrid broker firm to develop the FDM channel.
  • Line extended into markets such as Kosher, Dietetic and Celiac categories.
  • Started relationships with NASFM (National Association of Specialty Food Manufacturers) and HPBA (Hearth, Patio and BBQ Association).
  • Developed a Trade Show strategy that has leveraged sales in non-traditional channels.

Executive Vice President/Sales

Three Dog Bakery, Kansas City, MO

2006 2008

Kansas City, MO
Pioneer in manufacturing all natural dog treats and foods and started the trend in fresh baked goods for dogs in the wholesale and retail environments.

Executive Vice President/Sales (2006-2008)
Led efforts on SKU rationalization process to incrementally grow the brand in the top ten accounts.
  • Increase SKU assortment in the top accounts such as Kroger, Walgreens and Wal-Mart.
  • Added incremental sales to the company by 50% in the first 18 months.
  • Developed MDF programs to drive overall sales volume plus margin.
  • Executed brokerage relationships to enhance brand growth with retailers (Acosta and Crossmark).

Senior Sales Manager

S&M NuTec, LLC,

2005 2006

Developed strategic directions for Greenies® and other S&M NuTec brands, including promotional planning, pricing and merchandising.
  • Increase 2005 volume sales 80% over previous year.
  • Introduced 7 new products with sampling and PetSmart mailer support.
  • Increased permanent merchandising space 900% (primary shelf).
  • Successfully launched product merchandising in the food (destination) section.
  • Expanded Team PetSmart to a team of three.
  • Negotiated consistent ad features in monthly mailers.
  • Hired and trained Team Leader for Team PetSmart.

S&M NuTec, LLC, North, Kansas, US

2004 2006

Leading pet product manufacturer with a brand portfolio that includes Greenies® Dental Dog Treats, USA's #1 selling treat brand.

National Sales Manager

S&M NuTec, LLC,

2004 2005

Developed strategic direction for Greenies® and other S&M NuTec brands, including promotional planning, pricing and merchandising.
  • Increase 2004 volume sales 109% over previous year.
  • Increase merchandising space by 500% (primary shelf).
  • Introduced 5 new products supported by Petco mailer.
  • Led team to top score in Value Innovation workshop.
  • Hired and trained Senior Sales Manager, Sales Support and Team Leader for Team Petco.

New Business Development/Media Planner

Media Marketing, Kansas City, MO

2003 2004

Kansas City, MO 2003-2004
Small media planning and buying firm specializing in multiple- location retail and political campaign categories.
New Business Development/Media Planner
Developed media campaigns using various forms of media, national and spot, for a portfolio of clients. Responsible for new client development for the agency.
  • Consistently negotiated media campaigns under budget..
  • Developed and executed new business plan which yielded four new clients for the agency.
  • Entered the agency into political advertising category by obtaining two candidates.


Shepard Beal Communications, Kansas City, MO

1999 2003

in a full service ad agency specializing in multiple-location retail and package goods brands.

Vice President
Primary responsibility included media planning/buying and new business development.
  • Developed and executed new business plan which yielded several new clients for the agency.
  • Developed media buying spreadsheet functions to streamline the media buying process.
  • Planned and executed media plans with promotional support that consistently came under budget. Most media plans exceeded 135% value of the media.
  • Hired and trained account executive.

Vice President/New Business Development

Light & Associates, Kansas City, MO

1996 1999

Kansas City, MO 1996-1999
Media planning/buying service specializing in multiple-location retail, television station and hospitality industries.
Vice President/New Business Development
Team manager that serviced client portfolio including Fox Television Network, Fleming Foods and various other clients. Responsible for new business development.
  • Developed and executed new business plan which yielded several new clients for the agency.
  • Helped grow the agency five fold over a three period.
  • Planned and executed media plans with promotional support that consistently came under budget.
  • Hired and trained Account Executive, Senior Media Planner and support staff.
  • Developed client satisfaction survey which implemented for agency clients.
  • Launched first annual BBQ contest at Bluff's Run Casino in Omaha.

General Manager

Beal Broadcasting/KFEZ, Overland Park, KS

1993 1996

1190 AM, Overland Park, KS 1993-1996
KFEZ was a family owned Adult Standard AM stereo radio station targeting the affluent empty nester demographic (50+).
General Manager
Operated day-to-day business of the radio station including, promotions, sales, program marketing and operations.
  • Increased ratings and sales revenue.
  • Successfully managed license renewal process..
  • Launched Monthly promotions to yield incremental sales volume.
  • Hired and trained general sales manager and account executives.
  • Sold radio property at a multiple of 15 against the initial investment.
  • Barkley and Evergreen-Media Director
  • Valentine Radford-Media Supervisor
  • Barkley and Evergreen-Media Planner

  • Member of the Downtown Kansas City Rotary Club/Several Committee chair and Rotary Club Board Member
  • Kansas City Ad Club Board Member
  • Member of Kansas City Media Professionals/Several Committee chair and Past President
  • Volunteer Center of Johnson County Board Member
  • University Associates Board Member
  • Kansas City Jazz Orchestra Board Member


Bachelor of Science in Journalism

University of Kansas Lawrence, Lawrence, KS

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