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Associate Marketing Manager

New York, NY

Work Experience

Email Marketing Manager

Simon & Schuster, New York, NY

Jan 2012Current

Email Marketing Manager
Develops and implements the email marketing strategy for Simon & Schuster digital, including the coordination of monthly newsletters, targeted mailings and triggered campaigns.
  • Manages the monthly email calendar and deploys 30-35 email marketing campaigns a month across multiple imprints and divisions. These include B2C and B2B campaigns. Schedules mailings based on targeted lists to prevent list exhaustion and overlapping sends.
  • Builds HTML templates for each send using Dreamweaver and Notepad. Ensures content renders correctly across all platforms.
  • Lead the creative, product and marketing team in the redesign of Simon & Schuster’s consumer newsletter template. Ensured new template achieved the objectives of our digital department and would facilitate a new voice and zone.
  • Assesses all email creative to ensure messages are compliant with our email content policies and CAN-SPAM laws.
  • Devises new segmentation and behavior targeting strategies including previous purchases and consumer’s site behavior. Identifies key consumer information to advance email targeting and develops new strategies to provide relevant subject matter to subscribers.

Associate Manager, Email Marketing

The Knot, New York, NY

May 2011Jan 2012

Supports the daily execution of marketing and trigger emails, tracks key email metrics on an ongoing basis, derives insights from results and shares recommendations across multiple departments including e-commerce, editorial and sales. Duties are as follows:
  • Operates out of the platform Responsys to deploy email campaigns for multiple brands including: The Knot,, The Nest and The Bump. Creates monthly email schedules, and manages daily and weekly automated campaigns, as well as one-offs, from start to finish. This includes building list queries, testing, QA and approval, and deployment.
  • Employs advanced HTML and CSS knowledge to design and test email templates. Works with creative design team to develop mobile-friendly concepts and layouts.
  • Implements reactivation, remarketing and trigger-email strategies, focusing on abandon cart and editorial win-back campaigns.
  • Identifies key consumer information to advance email targeting and segmenting capabilities, including personalization and dynamic content. Develops new strategies to provide relevant subject matter to subscribers, keeping them engaged across The Knot network.
  • Analyzes and pulls weekly and monthly reporting and provides solutions to grow and optimize email campaigns.
  • Works directly with e-commerce division to increase email conversion rates. Draws conclusions by comparing metrics YOY, consulting overlay reports and testing template layouts and subject lines.
  • Assesses all email creative to ensure messages are compliant with our email content policies.

Associate Marketing Manager - Corporate Marketing Department

ALM, LLC, New York, NY

Jan 2010May 2011

Responsible for the marketing, planning and promotional execution of ALM's newspaper division, focusing a majority of efforts on The National Law Journal and the New York Law Journal. Manages end-to-end execution of multi-channel marketing campaigns, which target law firms, in-house counsel and legal marketers. Manages national trade show calendar and provides direct marketing support to advertising sales team. Duties are as follows:
  • Manages brand's marketing budget, implements yearly marketing plans and executes integrated components across various platforms such as email, direct mail, mobile, print and online.
  • Directly supports inside and national sales team with the creation of an online and print media kit, sell sheets, presentations, and other marketing collateral that focus on editorial sections, event sponsorship opportunities and co-branded emails. Executes integrated marketing plans to promote product launches, online subscriptions, events and webinars. Manages and updates marketing content on ALM's website and sales intranet.
  • Analyzes brand's website metrics, such as traffic patterns, web trends, user behavior and develops recommendations to improve site performance. Prepares reports to support ongoing programs and campaigns as well as site metrics and performance.
  • Responsible for writing creative briefs, overseeing creative development, managing insertion orders, optimizing campaigns, and analyzing campaign effectiveness. Acts as liaison between creative team and stakeholders to ensure branding objectives are met.
  • Creates marketing materials to garner registrants and sponsorship sales for ALM-hosted dinners, custom events and legal sporting events. Pre-event marketing duties consist of creating prospectuses, conducting direct mail/email blast campaigns to potential sponsors and attendees, developing in-house print and online advertisements and event signage.
  • Establishes yearly trade show calendar by identifying shows that will increase brand exposure, garner the highest return on investment and reach company's target market most efficiently and effectively. Manages $250,000 budget and devises creative and effective cost saving barter agreements.
  • Creates unique integrated marketing campaigns for each trade show and determines objectives for all relevant brands. Examples of predetermined show goals are to: drive traffic to brand websites, collect subscriptions to ALM publications and build CRM system through garnering qualified advertising leads. Employs the use of social media platforms, Twitter, Facebook, and LinkedIn, to promote real-time booth activity to clients and trade show attendees.

Marketing Coordinator - CLE


Jan 2009Mar 2010

Continuing Legal Education) Department
Brainstormed and devised integrated marketing campaigns for the Continuing Legal Education Department; designed strategies and implemented plans to increase membership, program attendance rates and ultimately revenue for the department. Duties were as follows:
  • Generated content and initiated production, distribution and printing of various CLE marketing materials including flyers, brochures and pamphlets, using primarily Adobe Photoshop & InDesign. Focused on a uniform message to expand customer base and garner interest from the New York law community.
  • Targeted existing customers by constructing and formulating layouts for weekly email blasts based on CLE courses' practice area. Tracked effectiveness of outreach through Constant Contact software and frequently updated to meet changing consumer demands.
  • Coordinated and devised future CLE programs, including speaker preparations, confirmations, assembly of venue, and marketing strategy. Strategies focused on identifying economic trends and the current "hot-topics" for NY law community. Updated the NYCLA-CLE web page with new program information using HTML layout and codes.
  • Targeted online law community through social media networks, Twitter, Linkedin and Facebook, to maintain a constant online presence.

Corporate Access - Conference Coordinator, Temporary

UBS, New York, NY

Sep 2008Dec 2008

Assisted with the planning and execution of Global Conferences hosted by UBS. Duties were as follows:
  • Collected and compiled data submitted by attendees. Scheduled meetings between investors and presenting companies using the computer software "Dealogic" and "Radar."
  • Implemented analytical and problem solving skills to formulate schedules based on companies' availability and requirements.
  • Acted as a liaison between corporate bankers, investors, and UBS contacts to insure all meeting and scheduling request were fulfilled. Responded to numerous questions and problems the participants faced, acting with poise and professionalism, including hotel accommodations, travel arrangements, and distribution of presentation materials.
  • Planned logistical and administrative arrangements with venues' on-site management and UBS marketing and sales team.

Account Coordinator


Sep 2007Jun 2008

  • Coordinated participation in trade shows and college outreach programs to educate target audience regarding pharmaceutical industry and products.
  • Generated press for clients' products by creating media lists, pitching stories to editors, organizing press events, researching blogs and various social media networks to expand product's online image.
  • Researched pertinent areas of the pharmaceutical industry, trends of various demographics, and traits of the consumers to recognize the most effective distribution channels.
  • Wrote and distributed client memos and internal status reports to acknowledge product placements, capturing current industry trends and direct competitors' products.


Bachelor of Science in Business Administration & Marketing

Seton Hall University, Stillman School of Business,



Computer Skills & Software: Microsoft Office: Excel, PowerPoint, Word, Access, Publisher, and Outlook. Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat. Statistical Analysis Software: SPSS, Dealogic. Public Relations Profes¬sional Software: Cision. Web Design Software: Microsoft Expression, Microsoft FrontPage, Word Press. Rendering/Animation: 3D Studio Max. Email Marketing Platforms: Constant Contact, Adestra, Responsys. Web Analytics: DoubleClick, Omniture. CRM Platform: Oracle.

Additional Information

  • Creative, self-motivated and high-achieving marketing professional with over three years marketing experience in multiple industries including: media, legal services, nonprofit, financial services and pharmaceuticals.
  • Proven success in creating and implementing integrated marketing campaigns, designing and executing print and online marketing content and utilizing social media marketing. Advanced computer skills and strong HTML and CSS knowledge.
  • Recognized ability to multi-task, prioritize and produce results in a fast-paced environment through the management of trade shows, requiring travel of up to 40%.

Computer Skills & Software: Proficient in Mac & PC. Microsoft Office XP/Vista: Excel, PowerPoint, Word, Access, Publisher, and Outlook. Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat. Statistical Analysis Software: SPSS, Dealogic. Public Relations Profes sional Software: Cision. Web Design Software: Microsoft Expression, Microsoft FrontPage, Word Press. Rendering/Animation: 3D Studio Max. Email Marketing Platforms: Constant Contact, Adestra. Web Analytics: DoubleClick, Omniture. CRM Platform: Oracle.
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