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Marketing Manager

Carmel, IN


Creative marketer, budget-savvy event planner and traffic generator with over fifteen years of agency and corporate experience who possesses a talent for turning constraints into successful solutions.

Work Experience

Marketing Manager

Snap MyLife, Inc, Indianapolis, IN

Jan 2012Current

Participated in acquisition (Snap MyLife, Inc. purchased Author Solutions' Inkubook division)
  • Rebranded online photo gift site including look and feel, site copywriting, social media
  • Creation of product matrix for the new brand
  • Manage promotions, advertising and social media to reach revenue goals
  • Planning and execute monthly sales promotions and contests
  • Plan, execute and grow social media (Facebook, Twitter and Blog)
  • Obtain new and manage current Affiliates (bloggers)
  • Work with corporate resources with regard to design, customer service and engineering
  • Creating, writing and building a retention email program for all company brands to be launched in November

Online Marketing Manager

Author Solutions,

Aug 2011Jan 2012

Participated in acquisition
  • Plan, execute and optimize all outbound email marketing campaigns to drive revenue
  • Copy writing (and editing) that drives consumer response via website, blog, email, social media and other channels as needed
  • Analyze and update website content to support marketing campaigns as needed (seasonal, promotions, new products, etc.)
  • Drive and manage cross-functional and/or outside resources to develop engaging web content as needed
  • Analyze and optimize website conversion metrics using Google Analytics and internal performance analytics reports
  • Manage pay-per-click (PPC) search engine advertising campaigns on Google Adwords and Bing
  • Drive ongoing Search Engine Optimization (SEO) efforts to increase organic, non-paid traffic
  • Develop and execute social media campaigns via Facebook and Twitter that effectively engage audience and drive traffic
  • Conduct and analyze customer satisfaction and website usability surveys as needed
  • Interact with bloggers and other industry influencers to promote the Inkubook brand
  • Manage relationships with key marketing partners including Microsoft Windows Live Photo Gallery and Groupon
  • Provide input and support to development team in areas of user experience, usability testing and others as needed

Online Marketing Manager, Events Manager, Sr. Marketing Specialist and Product Marketing Manager

Author Solutions, Bloomington, IN

Sep 2007Jan 2012

Bloomington, IN (September 2007-January 2012)

Events Manager

Author Solutions,

Jun 2010Aug 2011

Plan and execute multiple conferences, major trade events and national book fair participation for Corporate and Partners
  • Plan and execute author book signings at major retailers for Corporate and Partners
  • Stay under-budget and maintain high-margins with each event we execute
  • Work in tandem with Corporate education to plan and execute our learning programs
  • Manage directly a team of three event specialists and work closely with Sales and Marketing to make events successful
  • Present and blog as the Corporate SME for Marketing and Events
  • Selected by upper management to launch a new yet to be released brand distributing and marketing media services

Sr. Marketing Specialist

Author Solutions,

Feb 2009Jun 2010

Execute and monitor success of email marketing for three ASI brands which involves over 75 mass emails sends per month to over one million recipients with above average open and click-through rates
  • Coordinate multiple aspects of trade show events from securing ASI's participation to procuring furniture, shipping, travel, print materials, tchotckes and more as needs arise
  • Arrange core-brand and corporate collateral and special print projects, from catalogs to royalty stuffers to signage, for multiple internal clients
  • Coordinate corporate publication advertising

Product Marketing Manager

Author Solutions,

Sep 2007Feb 2009

Execute and monitor success of email marketing which involves over monthly promotional emails to 30,000 customers, as well as daily retention emails to segmented customer groups with superior open and click-through rates
  • Coordinate all product marketing which include email campaigns, contests, collateral, tchotckes, volume orders
  • Contributed writings to brand blog and Facebook page
  • Manage escalated customer service issues to ensure happiness and repeat product use

Account Manager and Marketing Manager

Dean Johnson Design, Indianapolis, IN

Aug 2005Sep 2007

Manage major accounts, including the NCAA, IEDC, as well as others and all associated projects
  • Coordinated the Dean Johnson portion of the Indy Branding Initiative project, involving several major Indianapolis players
  • Manage all in-house and pro-bono projects
  • Define and execute sales, marketing and advertising agency objectives
  • Coordinate all company public relations and marketing activities
  • Write company press releases, marketing collateral, RFPs and web copy
  • Assign, traffic, proofread and manage all client and agency project costs
  • Arrange, attend and report on all assigned client meetings; keeping clients fully aware of all project statuses
  • Liaison between clients and designers, consultants, research firms and other third party vendors
  • Assist clients in coordinating their event and trade show exhibiting activities
  • Manage all event details from location to invitation to environment of company events and outings, for employees, clients, art community and public
  • Brought in new clients and additional projects from existing clients

Marketing Coordinator

Golden Rule Insurance Company, Indianapolis, IN

Mar 2004Aug 2005

Coordinate and manage events, specifically newly created seminar (road show) and webinar campaigns by identifying location and venue, schedule presenters and event staff, coordinate travel, materials, invitations/rsvps, schedule and event itself
  • Determine and arrange trade show schedule and attend and manage the events
  • Create marketing programs to grow broker productivity
  • Write, create and produce sales collateral, such as: newsletters, sales email, invitations
  • Manage multiple vendor relationships
  • Reporting and analysis to multiple departments of programs
  • Assist in the creation, testing, deployment and marketing of company's e-marketplace
  • Increase product sales by creation of webinar program and monthly newsletter
  • Create uniform look and feel (design, style and tone) for all existing and new marketing and sales materials

Mortgage Loan Analyst

Irwin Mortgage, Fishers, IN

Mar 2003Mar 2004

Process, close and fund mortgage loans
  • Customer service - both internally, with loan officers and externally, with borrowers, including, but not limited to correspondence, status and scheduling

Medical Affairs Assistant

Riverview Hospital, Noblesville, IN

Jun 2002Mar 2003

Physician relations/liaison, meeting planning, database management, bookkeeping, educational program planning and execution, medical staff credentialing
  • Employee of the month, first month of employment

Marketing Event Coordinator

Powerway, Inc, Indianapolis, IN

Apr 2000May 2002

Coordinate, arrange and execute marketing events including trade shows, user groups, seminars/briefings, meetings, partner events, corporate events
  • Responsible for the writing, proofing, editing and layout/design of corporate and product collateral, newsletters, presentations, web pages, mass emails and faxes
  • Qualify sales and marketing leads during large lead generation campaigns
  • Create program and product launches such as new releases and training courses
  • Analyze and report on individual marketing program success, including project cost analysis & ROI
  • Participate in the selection, design, production, purchase and inventory management of trade show items and corporate premiums and giveaways
  • Manage vendor relationships and contract negotiation

Traffic Manager

DGS Group, Indianapolis, IN

1998Apr 2000

Track stages of all jobs in ad agency including coordination of timelines for each specific job, planning and execution of internal, external and creative meetings, proofing and editing of all copy in both text and layout, copywriting when needed, vendor contact and relationships, and maintenance of daily status report


Business Management Marketing

Marian University,


Additional Information

Special Skills 
Mac and Windows Platforms, Microsoft Office Suite (Word, Excel, PowerPoint, Visio, Publisher), Adobe Creative Suite (Photoshop, InDesign), Exact Target, SalesForce, Cvent Surveys & Registration, Social Media
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