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Market Research Analyst

Redmond, WA

Work Experience

Market Research Analyst

AMI-Partners, Inc,

Sep 2009Mar 2012

Extensive experience in custom market research engagements and syndicated studies specializing in IT/Internet/Telecommunications/Cloud solutions aimed at small and medium businesses (SMBs).
Work Profile
Actionable global SMB market intelligence on the implementation, usage, buying patterns and preferences for Information & Communications technology solutions using structured research methodologies and data collection tools (including web surveys, telephone depth interviews and statistical forecasting methods)
  • Market opportunity assessment for a large security software maker in the U.S. to increase market share and establish brand dominance for two of its leading security software brands
o Created a brand mapping framework by SMB segment to provide insights on brand awareness and positioning based on SMB security, storage and IT services related needs and usage behaviors
  • Market intelligence to assess and increase share of wallet for servers and storage solutions of a large US based software company
o In-depth interviews and quantitative web surveys with business partners in the U.S. to better understand partner engagement, pricing strategies, product margins and vendor satisfaction for x86 servers and storage offerings.
o Identified gaps in partner engagement and key sales growth opportunities to increase share of x86 offerings among mid-market clients.
  • Market intelligence on the SMB software applications market to identify software companies/brands/solutions most relevant for joint offerings with a large software company in the US
o Identified the top software companies with the highest proportion of solutions among SMBs in terms of installed base and recent purchases of software applications
o Recommended target SMB segments and the specific set of solutions most suited for joint offerings in each target segment.
  • SMB market segmentation for a large US-based software company to provide better definition for a new software offering and sales approach based on differentiation in IT/business needs, strategic goals, company size, industry focus etc.

Other responsibilities entailed supporting annual SMB syndicated studies, developing white papers focusing on SMB emerging technology trends, contributing to topical research bulletins and consulting engagements including client visits and presentations.

Market Research Analyst


Nov 2008Jun 2009

Work Profile
  • Translating client briefings to research methodology (e.g. research objectives, primary/secondary research mix, data collection methods) followed by research study and actionable recommendations via reports/ presentations
  • Market Intelligence for a new educational software product launch
o In-depth interviews with business/technology decision makers across the globe to understand key target segment needs, product features and partner engagement
o Extensive competitive intelligence via web site reviews, SEC filings and press coverage to determine market share, customer satisfaction and ideal feature mix
  • Market opportunity assessment study for Student Identity Management and Business Intelligence (BI) solutions in US K-12 schools
o In depth interviews with business/technology decision makers in K-12 school districts to understand student identity lifecycle linkages with other learning/teaching technologies
o Identified pain points and opportunity areas to be incorporated into the educational product offer

Research Analyst

Technical Insights,

Mar 2006Oct 2007

Work Profile
  • Electronics and Security industry focused market opportunity assessments (technology demand forecasting, market analysis, competitor analysis)
  • Collating and analyzing industry intelligence from scientific papers, patents and interviews with key developers and researchers
  • Custom research assignments (from drafting initial proposal to final report)
  • Evaluating internal policies for new business strategies and quality control of research and publications
  • New Hires Training and Mentoring

Custom Studies
  • Information and Communications Technology study on Identity Management (IDM) for a global telecom authority based in South Asia: The emphasis was on the impact assessment of various IDM application scenarios in industry segments that could favor investment in a nascent regional market.
  • Technology study on Universal SIM (USIM) cards for a leading Asian smart cards manufacturer: This study focused on USIM developments in key jurisdictions of Europe, North America and Asia-Pacific. Involved demand side and supply side analysis to determine priority areas for additional investments.
  • Technology Study on Induction Lighting Systems for Street Lighting Applications for a Tier 1 Automation and Control Solutions manufacturer in the US: This study focused on the technology developments in induction lighting systems and induction lamps. Identified key product vendors, lighting subcontractors and OEM's and assessed the feasibility of induction systems for street lighting applications.
  • Assessment of market potential, current technology status and future trends for printed electronics to eventually build a business strategy for a Tier 1 player in the electronics industry in the US.

Do not require sponsorship for employment in the United States. I'm a permanent resident.


Masters in Electrical Engineering

University of Houston, Houston, TX


Bachelors in Electrical & Electronics Engineering

University of Madras, Chennai, Tamil Nadu


Additional Information

  • 6 years of experience in B2B market research
  • Qualitative and quantitative marketing research
  • Competitive intelligence
  • Market opportunity studies
  • Market segmentation studies
  • Survey development
  • 'R' language
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