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Market Manager

Austin, TX


  • Versatile Business Development professional with experience in project finance, product marketing, and process engineering.
  • 12+ years of experience in the water/wastewater treatment industry, serving the oil & gas, power, petrochemicals, chemicals,
mining, and municipal markets.
  • Extensive experience in structuring proposals by integrating inputs from sales, applications engineering, finance, legal, marketing.
  • Skilled at developing and executing product and market plans.
  • Results-oriented leader, adaptable team player, relationship builder, and effective communicator.
  • Multi-focused with strong organizational skills.
  • Global: US Citizen. Lived in various countries. Fluent in English and Arabic.


Project Finance Product Marketing Process Engineering
Design-Finance-Build-Own-Operate Market Plan / Market Research Technical Discovery / Water Chemistry
Capital Lease Finance Commercial Discovery / Lead Qualification Process Design / Equipment Selection
Capital & Operating Cost Estimation Competitive Analysis Economic Evaluation of Alternatives
Pricing / Discounted Cash Flow Proposal Generation / Presentation Mass Balances / Process Flow Diagrams
Financial Modeling & Valuation Product Launch / Marketing Collateral Piping & Instrumentation Diagrams
Financial Analysis Positioning / Value Propositions Plant Layouts.

Work Experience

Market Manager


Sep 2011Feb 2013

Marketing and technical sales support for a $30M+ per year filtration and clarification products for municipal market.
  • Created market plan for filtration portfolio in US municipal market segments, including market assessment (size, growth, value
chain, macro trends impact, market share/competitive benchmarking, customer segmentation/targeting/positioning, product/price/
channel/promotion, objectives/strategies/tactics/execution calendar.
  • Planned and managed new filtration product launch.
  • Developed and deployed filtration product value propositions and product presentations.
  • Mapped and assessed competitive positioning, gaps, and market share.

Business Development Manager - General Industry Solutions - Services


May 2009Sep 2011

Drove growth of the 200+ Long-Term Operating Contracts across North America, including Build-Own-Operate (BOO) and
Operation and Maintenance Service Agreements in the industrial market. Applications include: treatment/production of process water,
complex wastewater, and recycle/reuse. Markets served: power, chemicals/glass/fertilizers, petrochemical, oil & gas, food &
beverage, metals & mining. Portfolio value of $50M, divided into $30M BOO and $20M in Service Contracts.

Proposal Management
  • Generated (124+) long-term operating contracts proposals, ranging in size from 100 to 4000 gallons/minute, for industrial water and wastewater, ranging in value from $85K to $116M, each. Commercial Offerings: (73) BOO, (29) Service Contracts, (16)
capital with service, (6) capital sale. Markets: 34% for power, 29% for chemicals/glass/fertilizers, 10.5% petrochemical, 7% oil and gas, 6.5% food & beverage, 6.5% metals & mining.
  • Booked (22) long-term operating contracts consisting of (11) renewals and (11) new, worth $13.2 in contract value. Markets:
60% power, remaining across others. Commercial Offering Distribution:
o (9) BOO worth $7M, (6) renewals, (3) new: (5) power, (2) petrochemical, (2) chemicals/glass/fertilizer
o (13) Service Contracts worth $6.2M: (5) renewals, (8) new: (8) power, (1) manufacturing electrical and electronics, (1)
chemicals/gas/fertilizers, (1) oil and gas, (1) manufacturing metals finishing, (1) food.
  • Collaborated with regional sales teams consisting of 80+ across sales engineers, sales managers, service managers, business unit
managers, application engineers, contract managers, and financial managers.
  • Managed the lead qualification/commercial discovery process to determine bid/no bid decisions.
  • Provided commercial and technical direction to sales and applications engineering to develop proposal content.
  • Developed and presented proposals, including executive summary, pricing details, performance guarantees, clarifications and exceptions to the specifications, terms and conditions. Incorporated technical content from applications engineering team.
  • Collaborated with legal/contract managers to ensure that terms and conditions reflect the proposed commercial and technical
offering agreed upon with customer.
  • Developed and maintained templates (proposals, presentations, etc) and sales tools to support applications engineering/sales
teams in selling efforts.
  • Generated reports on contract renewals, hot prospects, won, and lost opportunities.

Project Finance
  • Coordinated Build-Own-Operate project funding with Siemens Financial Services and Corporate Finance.
  • Utilized and maintained accuracy of the discounted cash flow model and other pricing models, including structuring of the monthly pricing, buyout tables, cancellation tables, and make vs. buy analysis.
  • Managed the Limits of Authority / Offer Release Process for firm bids.
  • Present and explain the Build Own Operate financial arrangement with customers and internal Siemens personnel.
  • Utilized Financial Accounting Standards Board (FASB) rules to the classification of operating leases and service agreements.

Process Applications Engineer - Integrated Solutions (1 year) Warrendale, PA
Provided process applications engineering and sales support for the sale of industrial water and wastewater treatment solutions,
globally. Technologies used: clarification, lime softening, filtration, membrane separation, and ion exchange. Markets served:
power, chemicals, and mining. Applications include: process water treatment, industrial wastewater recycle and reuse, complex
wastewater. Commercial offering: integrated system supply, turnkey installation, build-own-operate.
  • Generated (16) technical/commercial proposals (40-18,000 gallons/minute) for capital equipment sale of industrial water and wastewater capital equipment, ranging in price from $0.9M to $43.5M, each. Markets: 75% for power, 25% for chemicals.
  • Booked capital equipment sale orders: (1) power plant worth $2.6M, (1) chemical company worth $2.3M.
  • Worked with the sales team to identify customer's needs, reviewed customer technical specifications, developed technical
proposals for water and wastewater treatment solutions, prepared technical presentations for customer meetings and provided
process applications support to the engineering and project management team during project execution.
  • Performed process design, process flow diagrams, mass balances, system performance projections, equipment selection, cost
estimates, pricing, piping and instrumentation diagrams, and general arrangement for equipment layout.
  • Developed technical proposals, including process descriptions, scopes of work, equipment lists, performance guarantees,
clarifications and exceptions to the specifications, and system pricing.
  • Prepared for and participate in design reviews and Process Risk Reviews for proposed solutions.
  • Presented proposed solutions at customer meetings, including preparation of presentation material.
  • Developed project Kickoff Packages and turnover project documentation to the execution team.
  • Provided process support to the operations team during project execution.
  • Established and maintain customer relationships throughout the proposal development and project execution phases

Americas Product Marketer and Global Channel Marketing Manager


Jan 2008Jan 2009

Led outbound marketing in Americas, Europe, and Asia. Drove promotion of industrial microcontroller and microprocessor
products, consisting of 34+ product families, containing 200+ products.
  • Created and managed promotional programs with Channel Distribution Partners leading to expansion of customer base.
  • Promoted 17 product family launches via 4 Channel Distribution Partners and 10 Regional Sales Teams.
  • Tracked and drove discovery, design win, and revenue growth globally.
  • Developed 98 new case studies with information from regional sales teams, an increase of 3-fold.
  • Spearheaded team of 8 in launching 23 webinars to a major online channel partner. A 6-fold increase.

Finance & Business Development Manager


May 2001Oct 2005

Managed finance and accounting at this seed-stage venture capital firm. Controlled cash flow, budgeting, forecasting, reporting, and tax filings. Evaluated investment opportunities resulting in 3 seed investments.

Product Marketing Manager

MICROBAR, Sunnyvale, CA

Jun 1999Jul 2000

Transformed a microfiltration wastewater treatment technology into a product in one year.
  • Prepared (18+) proposals ranging in size between 5-500 gallons/minute
  • Booked (2) orders worth $3.5M in revenue in one year.
  • Wrote Business Plan, which resulted in acquiring additional product funding.
  • Determined product specifications, positioning, pricing, cost of ownership, competitive analysis, market size, sales targets.
  • Developed sales presentation, reference list, and brochure. Launched and promoted product at Semicon West.
  • Collaborated with 20 direct sales engineers to drive product sales across Americas, Europe, and Asia.

Huda Aldahhan 2 (512) 964-7140

Process Applications Engineer

U.S. FILTER CORP, Rockford, IL

Jan 1993Jun 1999

Milpitas, CA
Developed technical proposals for North America. Performed process design, equipment selection, cost estimates, drawings, and proposal writing. Applications include process water and high-purity water. Collaborated with 20+ sales engineers to drive solution
sales across Americas.
  • Prepared (346+) proposals for capital equipment sales and long-term operating contracts of industrial water treatment systems,
ranging in size between 5-2500 gallons/minute, with order values of $24K to $14M, each.
o Commercial Offering: 71% Build-Own-Operate, 16% Equipment Sale, 10% Mobile, 3% Service Contracts.
o Markets: 36% Power, 26% HPI/CPI, 11% microelectronics, 6% automotive/steel, 4% food & beverage, 17% other.
  • Booked 42 orders worth $73M total for industrial water systems, ranging in size between 25-1750 gallons/min, ranging in revenue from $24K-$13.5M each.
o Commercial offering: 79% (33) Build-Own-Operate at $69.2M, 17% (7) Equipment Sale at $1.2M, 5% (2) Mobile at $2.5M
o Markets: 45% power, 21% HPI/CPI, 14% microelectronics, 12% auto/steel, 2% food & beverage, 5% other.

Field Service Engineer (1 year) Milpitas, CA
A technical resource to field service organization. Supported operation and maintenance of high-purity water treatment systems at 40+
customer semiconductor facilities in Silicon Valley.
  • Analyzed system operating data for high-purity systems. Modified operating parameters to reduce operating cost.
  • Managed "Membrane Care Program",
  • Project managed membrane cleaning skid, including design, fabrication, installation, and start-up
  • Managed and 2 pilot trials: one for ultrafiltration, one for electrowinning.


MBA in Business

University of Texas at Austin, Austin, TX


Bachelors of Science in Chemical Engineering

University of California, La Jolla, CA

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