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Marketing Manager

Baltimore, MD

Work Experience

Marketing Manager


Jan 2009Current

Develop and execute marketing strategy and multi-channel marketing activities for five distinct lines of business in support of approximately 300 field office locations across the country
  • Developed an in-depth understanding of target audiences, competitive products and services, past and current marketing strategies, and the operational and financial aspects of each line of business
  • Responsible for professional development and direct management of three employees
  • Lead and complete market research and development of national marketing plan and budget for home healthcare division
  • Track and report performance of marketing activities through detailed measurement and analysis of response rates, inquiries, conversion, and other metrics
  • Manage and implement print and electronic direct marketing campaigns to increase brand awareness and education among the target audiences, generating more than $9 million in ROI annually
  • Consult with and advise field office locations on local marketing efforts including the development of local marketing plans
  • Collaborate and provide timely and accurate communications to senior leadership of Clinical and Sales Operations to ensure the successful delivery and monitoring of marketing programs
  • Responsible for management of multiple print, design, fulfillment, and online/SEO vendors
  • Ensure that all marketing campaigns are launched in a timely manner, marketing pieces are accurate and cost-effective, and that branding and style guidelines are followed for all projects
  • Prepare and report progress and marketing & sales results to executive management regularly, including analysis of data forecast updates, variance budget reports, and commenting on trends
  • Aided in all stages of RFP for online direct marketing portal for field office use, from development to successful selection of vendor and implementation
  • Identify and manage promotional opportunities at conferences and exhibitions in relation to event marketing objectives
  • Led development of brand identity for new division launched in 2009, including direction of the creative services team on logo development, web site design, print marketing collateral, advertising, etc.

Senior Marketing Specialist

Maxim Healthcare Services, Columbia, MD

May 2007Jan 2009

Promoted into Marketing Manager position in January, 2009
  • Assisted with the development, writing, and communication of Marketing plans, newsletters, creative briefs, direct & internet marketing projects, promotional recaps, project recommendations, and presentations
  • Worked effectively as part of a multi-disciplinary Marketing and Communications team to communicate, coordinate, and integrate marketing and communications, and apply best-in-class practices to all efforts
  • Worked with direct marketing and list/data vendors to manage database of over 4 million key contacts including clients and candidates
  • Ensured that all locally-developed marketing materials went through a strict brand review and made recommended edits based on AP style guidelines as well as legal and compliance regulations
  • Participated in regular strategy meetings and developed new programs and initiatives that were designed to further the company's mission
  • Assisted field offices with marketing project requests and managing advertising initiatives & media plans
  • Lead weekly sales training sessions that were designed to inform and teach others in the company about marketing activities and initiatives
  • Analyzed marketing and competitive data and consolidated findings to support local and national Marketing strategy development
  • Successfully created efficient project management tracking process for the Marketing department using Microsoft InfoPath
  • Fostered cross-functional relationships with multiple departments, partners, and customers

Regional Marketing Specialist, Campus Services

SODEXO, Baltimore, MD

Dec 2003May 2007

Researched, created and developed promotions to be implemented throughout the region encompassing approximately forty colleges and universities
  • Developed strategies to drive same store sales, increase traffic, increase impulse purchases, increase business at underperforming concepts or brands, and generate sales through value driven programming
  • Accountable for promotional tracking and development/execution of account specific direct mail/response campaigns through the collection and analysis of sales data from both regional and division driven promotions
  • Acted as Project Manager on a team consisting of regional support, culinarians, and unit managers in the development of brand and concept standards
  • Coordinated website designs, functionality, and maintenance in conjunction with internal Creative Services Department
  • Ran training workshop on Merchandising Essentials providing the fundamental merchandising strategies needed to increase highly profitable sales
  • Assisted Sales Department in the development of proposals for accounts that are either re-bids or new sales
  • Managed marketing collateral production - including piece creation, job completion, distribution, and billing with graphic designers, printers, and external vendors

Member of marketing panel

Strategic Vendor Partnership Meeting,

Mar 2006Mar 2006

March 2006

District Marketing Manager

Sodexo- Campus Services, Baltimore, MD

Feb 2002Nov 2003

Promoted to Regional Marketing Specialist in December, 2003
  • Developed, coordinated, and implemented individual communications and marketing plans for ten colleges and universities
  • Developed promotional calendars and maintained time lines for new product introductions
  • Advised and provided direction to district marketing managers, regional, and unit management teams within Campus Services division to ensure successful implementation of carefully designed marketing strategies
  • Aided in the launch and ongoing promotion of a database email marketing program at eight separate test accounts

Operations and Marketing Management, UMBC


Feb 1999Feb 2002


M.S. in Marketing

The Johns Hopkins University, Carey Business School, Baltimore, MD


B.S. in Hotel, Restaurant, and Institutional Management

The Pennsylvania State University, University Park, PA



Project Management, Strategic Marketing Plan Development, Direct Mail Marketing, Email Marketing Campaigns, Integrated/Multichannel Marketing Campaigns, Service Marketing, Vendor Management, Brand Management, Website Content Development and Maintenance, Copywriting, Market Research & Competitive Analyses, Social Media Marketing

Additional Information

  • Project Management
  • Strategic Marketing Plan Development
  • Direct Mail Marketing
  • Email Marketing Campaigns
  • Integrated/Multichannel Marketing Campaigns
  • Service Marketing
  • Vendor Management
  • Brand Management
  • Website Content Development and Maintenance
  • Copywriting
  • Market Research & Competitive Analyses
  • Social Media Marketing
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