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Philadelphia, PA


Proven marketing and sales professional with 10-year successful track record of strong 
client management, marketing execution, affiliate marketing, online sales and team 
management. Recognized for marketing and sales achievements, efficiency, leadership 
and award winning sales and customer service. Skillful problem solver and noted for 
poise and resourcefulness. Consummate team leader by example providing leadership, 
motivation and training to new and existing team members.

Work Experience


Street, Philadelphia, PA



Online Marketing Manager

QVC, West Chester, PA

Jan 2011Feb 2012

  • Responsible for the growth and optimization of the affiliate, shopping comparision and display remarketing programs
  • Manage the three businesses to company set ROAS goals with a budget $9MM
  • Work with cross function teams to acquire promotions for my channels to promote and report back results on a monthly basis
  • Drive new customer acquisition and retention through these 3 key business drivers
  • Management of a team of 4 online marketing coordinators and 2 key vendors
  • Responsible for negotiating legal contracts as well as insertion orders to ensure effective ROI and ROAS goals are met
  • Attend industry events and webinars to increase and remain current on industry trends.

Manager, Affiliate Marketing

Ascentive Software, Philadelphia, PA

Mar 2010Jan 2011

  • Manage and build affiliate program by building existing partnerships, new business development and emerging media
  • Successfully manage and grow paid search campaigns in US and International markets
  • Plan and execute international online marketing programs
  • Train new team members for international penetration via affiliate, search and display marketing efforts
  • Drive new customers and new partnerships by utilizing our affiliate channel, paid search and display advertising
Barnes & New York, NY

Manager, Online Marketing

Barnes and, New York, NY

Jun 2009Mar 2010

as well as Comparison Shopping Engines with a $55MM P&L
  • Directly manage 2 Assistant Affiliate Marketing Managers and one intern
  • Train new team members and interns
  • Exceeded yearly sales target by 6% or $3 MM for entire affiliate program
  • Manage key enhancements to the affiliate marketing program to increase efficiencies and marketing standards
  • Responsible for negotiating contracts with effective ROI and ROAS goals
  • Drive new customer acquisition and new business development via affiliate marketing, display and CSEs
  • Promote overall company initiatives and marketing programs to affiliate base

2012 Carpenter Street
Philadelphia, PA, 19146
Barnes & New York, NY

Affiliate Marketing Manager

Barnes and, New York, NY

Oct 2007Jun 2009

  • Successfully directed and grew loyalty/incentive, coupon, shopping and content verticals for 4K affiliates
  • Responsible for new business development and new customer acquisition
  • Increased account territory by 30% attributed to increased marketing, new product offering, program enhancements and networking
  • Coordinated with internal and external marketing departments to efficiently build and execute monthly newsletters and banners for affiliate base
  • Managed CPC driven CSE accounts utilizing in-house data feeds and optimization
  • Responsible for managing commission based CSE accounts using web services and non optimized data feeds
  • Managed accounts by vertical, utilizing Google Ad Network and Performics support and reporting tools
  • Conducted monthly business reviews for key accounts to drive sales, review budget, highlight best practices and execute marketing plans
  • Maintained and tailored monthly email newsletters highlighting promotions to drive marketing and new customer acquisition
  • Analyzed reporting on a daily basis for sales trends and account review
  • Attended industry events and webinars to increase industry knowledge and stay at the forefront of new interactive marketing initiatives
  • Conducted weekly staff meetings to ensure team focus on driving sales and new customer acquisition for the affiliate program and on an account basis
Barnes & New York, NY

National Account Manager

Barnes and, New York, NY

Jul 2004Oct 2007

contracts including Library of Congress
  • Increased government territory by 20% with RFP from Library Congress
  • Supervisor for General Services Contract and multiple state and local government contracts
  • Excellent sales record, exceeding sales goals monthly by 20%
  • Initiated and responded to RFPs, on a regular basis, to grow the federal government territory
  • Researched and implemented e-procurement companies to develop new business and grow existing B2B client base
  • Responsible for all corporate business development and marketing strategies within territory
  • Built strategic relationships through targeted outreach and development of online marketing plans
2012 Carpenter Street
Philadelphia, PA, 19146
Barnes & New York, NY

Assistant Account Executive

Barnes and, New York, NY

Apr 2003Jul 2004

  • Performed as account manager and customer service liaison to handle customer questions/complaints
  • Supported 7 business to business account managers
  • Developed and generated quarterly commission statements for key accounts as well as weekly and monthly reporting
  • Researched prospective clients and leads for account managers
  • Developed online and store partnership proposals
  • Engaged to manage 5 corporate accounts with customer service requirements
Barnes & Secaucus, NJ

Customer Service Assistant Supervisor

Barnes and, Secaucus, NJ

Apr 2001Apr 2003

  • Coached, assisted, and monitored 15 representatives with day-to-day customer inquiries and issues
  • Monitored customer volume for the department to appropriately staff the team
  • Planned, evaluated and executed service representative's workflow and processes

2012 Carpenter Street
Philadelphia, PA, 19146


B.A. in Labor Studies and Employment Relations

Rutgers University, New Brunswick, NJ

Additional Information

Core Competencies
  • Online Marketing
  • New business development
  • Client launch and promotion
  • Business analytics and client performance
  • Relationship Building & Management
  • Employee mentoring
  • Affiliate Network Management
  • Contract negotiation
  • Budget management and ROI focused
  • Marketing and promotion strategy
  • Customer Service
  • Monitor sales trends to implement new strategies
  • RFP response and scope of work
  • Affiliate Marketing
  • Shopping comparieson engine manaegment


Proficient in MS Word, Excel, Access, PowerPoint, Outlook, Acrobat Reader, internet research, affiliate network management with a focus on Google Affiliate Network and Commission Junction. Knowledge of E-Procurement and E-Commerce focused on Ariba,
SAP and Oracle. User of Comscore data for competitor intelligence, online media
buying and search statistics Self-motivated, highly organized with strong project
management, analytical, and sales/marketing skills.
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