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Market Research Analyst

Chicago, IL



March 2011 MBA Candidate with skills in market research, public relations, advertising design, and event planning; analytical, detail-oriented, creative, a problem-solver, and a team-player who works well under pressure.

Work Experience

Marketing Associate

Industrial Metallurgists, LLC, Chicago, IL

Jan 2011Current

  • Perform online research for engineering sites and blogs that offer opportunities to promote the courses.
  • Identify and contact trade associations that can be resellers of the courses.
  • Suggest improvements for the courses website.

Field Marketing

Order Network, Chicago, IL


  • Created an awareness in the community about
  • Made decision on which neighborhood that we are targeting based on the time of the day and the amount of human traffic
  • Distributed marketing collateral to the public in the specified neighborhood

Market Research Analyst

EdVenture Partners, Chicago, IL


Chicago, IL 2006, 2007
Toyota Yaris and Sapphire Mobile System Projects
  • Created and distributed 500 market research questionnaires
  • Facilitated two one-hour focus groups to gain insights from fellow students
  • Analyzed data collected from both questionnaires and focus groups
  • Presented the result to the client regarding the insight gain through the study
  • Designed marketing and promotional materials such as 50 posters, 500 fliers, and a website for each brands to introduce them to the market and increase awareness among the target market.
  • Compiled media list and wrote three press releases for each brand to gain public interest.
  • Assembled press kit and distributed them to the press.


Master of Business Administration in Market Research and Analysis

DePaul University - Kellstadt Graduate School of Business, Chicago, IL


Bachelor of Arts in Advertising

The Illinois Institute of Art, Chicago, IL



Windows OS, Macintosh OS, Microsoft Office: Access, Excel, Outlook, PowerPoint, Word, SPSS

Additional Information

Affiliated with:
  • DePaul MBA Association
  • Kellstadt Marketing Group
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