Contact Us Resume Examples Your Account
Edit this resume to make it your own!

Your Name

Senior Market Research Analyst

Atlanta, GA


Work Experience

Senior Market Research Analyst

Nov 2012Current

Promoted to Senior Market Research Analyst in two years of working at Responsibilities grew to managing ongoing ad/hoc projects, supporting multiple groups by recommending traditional and innovative research 
based on business needs, budget, and market fluctuations. Account leader for Qualtrics Research Suite, saving the company over $100K a year by utilizing self-program survey tools and personally conducting in-house B2B research among car shoppers/dealers. Keep company executives up to date on market, competitive, and media news and trends. 
Impact company-wide product strategies and initiatives by delivering and interpreting key brand trends from B2C brand 
tracking, user profile, and awareness & site usage. Managed the quantitative and qualitative analysis for Kelley Blue 
Book's first ad campaign through message & animatic testing. Major contributor of a cross departmental Audience 
Segmentation Study where broke out shoppers into three separate user groups and leveraged Nielsen 
Media data to more efficiently target vehicle shoppers.

Market Research Analyst

Sep 2010Nov 2012

Support ongoing/ad-hoc research projects for core set of internal clients. Assist in the analysis of research studies with the purpose of providing internal customers an in-depth understanding of product usage, brand awareness, concept 
testing, conjoint analysis, and segmentations for the purpose of creating solutions and media planning. Subsequently, 
conduct analysis of customer satisfaction trends, consumer behaviors, brand attitudes and perceptions, marketing 
performance, and customer profiles/firmographics.

Market Researcher

Jan 2012Mar 2012's Market Research Dept. Community Service Leader 
VOVICI Research Innovation Award for "Concept Lab"

Business Development Intern

Massachusetts Office of International Trade & Investment

May 2009Aug 2009

Assisted the Director of Business Development to help increase economic growth within Massachusetts through export promotion. Utilized marketing and communication skills to publicize MOITI's Trade Show Programs, resulting in 
global partnerships between Massachusetts companies and international corporations. Helped create new employment 
opportunities within Massachusetts through conducting background research and creating reports regarding multinational 
conglomerates interested in Foreign Direct Investment within Massachusetts. Detailed MOITI's responsibilities and achievements from their export promotion programs to Governor Patrick via detailed reports. Conducted research to 
support grant proposals. Aided in budget analysis.

Designated head

Georges Bank

Jan 2008May 2008

editor and team coordinator of seven individuals in a research policy proposal regarding over fishing in 
Georges Bank. The goal of the dissertation was to: (1) Protect marine ecosystems from the harmful side effects of bottom trawling (2) 
Create Oceanic Conservation Areas, temporary and indefinitely, with the intention of replenishing depleted fisheries (3) Aid the fishing 
industry during its current economic hardships (4) Programs dedicated to the buyout of fishing permits, government tax breaks and subsidies on fishing costs. The policy proposal was a compromise between the fishing industry's need to bottom trawl and the 
environmentalists' wish to conserve fishing areas. Through background research and innovative thinking, the dissertation (out of over a 150 entries) was the recipient of the 2008 Capstone Award, designated to the team who provided the most effective economic strategy to help benefit the ecosystem. 
Selected Awards and Extracurricular Positions

Market Research

Georges Bank


Graduate of University of Georgia Certification Program "Principles of Market Research"

Dean's Circle

Sep 2006Mar 2007

Fall 2007, Spring 2008. 
Dean's List: Fall 2006, Spring 2007, Fall 2007, Spring 2008. Spring 2009


B.A. in Economics

Boston University, College of Arts and Sciences


Additional Information

Selected Skills 
Proficient with Qualtrics, VOVICI, SPSS, SAS, STATA, Microsoft Excel, Microsoft Word, Microsoft PowerPoint
Resume Builder | Resume Templates | About Us | Privacy Policy | Terms of Use | Help Articles | Resources | Link to Us | Partner with Us | Contact Us © 2013-2019