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Marketing Research Analyst

Hoffman Estates, IL



To support the growth and profitability of an organization that provides challenge, encourages advancement, and rewards achievement with the opportunity to utilize my substantial experience, skills, and proven abilities in a marketing research analyst position.

Highlight of Qualifications
  • Excellent computer skills
  • Exceptional communication, presentation and writing skills
  • Strong team player with highly developed leadership skills
  • Proficient in MS Office Suite; web-based content management
  • Social media aptitude and experience
  • Well organized, with an analytical and creative background
  • Experienced with Internet research and navigation
  • Detail oriented, able to multitask and work under strict and changing conditions

Work Experience

Marketing Research Analyst

Allstate Insurance, Northbrook, IL

Jan 2010Current

Duties and responsibilities:
  • Gathering and analyzing market data
  • Developing new techniques for conducting market research in a cost-effective manner
  • devising methods and procedures for obtaining data, such as conducting Internet, telephone or direct-mail surveys or face-to-face consumer studies
  • making recommendations based on data analysis, regarding product design, delivery and promotion
  • Creating presentations for company stakeholders and executives
  • delivering client and industry insights that help guide key strategic decision making and address tactical issues facing Allstate
  • Performing data analysis to identify potential clients at risk and to identify clients with revenue opportunities
  • Designing and implementing customized market research studies to address specific business issues and questions as they arise

Public Relations Intern

Navy Pier, Chicago, IL

Oct 2009Dec 2009

Duties and responsibilities:
  • assisting with writing/editing website stories
  • writing and responding to letters
  • performing general administrative tasks (faxing, copying, etc.)
  • helping to edit material; proof reading
  • tracking newspaper clippings
  • publishing and distributing the monthly magazine, "The Anchor"
  • assisting staff with day-to-day operations
  • performing other related duties as assigned

Account Management Intern

Leo Burnett Bulgaria

Apr 2005Sep 2005

Duties and responsibilities:
  • gained understanding of the fundamentals of strategic project planning and execution
  • provided critical support to the Account Management team to effectively meet campaign goals
  • identified business trends, forecasting demand and preparing sample annual sales budget
  • collected market information to create offers that will increase the company's profit margin
  • coordinated with the sales team and marketing to discover ways to keep and increase the company's customer base
  • gathered client intelligence
  • assisted in presentation development
  • managed campaign reports
  • participated actively in internal meetings and brainstorm sessions
  • communicated professionally with internal teams


Master's in Integrated Marketing Communication

Roosevelt University, Chicago, IL


Bachelor of Arts in Computer Science

American University in Bulgaria


Additional Information

Skills and Qualifications
  • Outgoing, energetic personality
  • Creative thinker and problem solver
  • Ability to multitask
  • Team player
  • Positive attitude and personality
  • Strong verbal and written communication skills as well as motivating team members
  • Strives in a fast-paced environment
  • Strong with writing and photography
  • Excellent qualitative and quantitative research skills, and highly analytical

Computer and Language skills
  • Computer skills: MS Office Suite (Microsoft Word, Excel, Power Point); Visual basic and C++, Photoshop, Illustrator Adobe InDesign, Adobe Premiere, Spreadsheet
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