- Sales Development/Management Financial/Budget Management
- Profit & Loss Personnel Training & Development
- Regulatory Compliance Policies & Procedures
- Territory Management/Expansion New Product Launch
- Change Management Marketing Strategies
Highlights of Qualifications
Successful at continuous achievement in exceeding budgeted goals annually.
Developed and implemented a comprehensive Regional Direct Sales budget in excess $12 million for the largest cable provider in the nation. Developed sales strategy and campaigns utilizing historical data and reports, designed sales compensations plans and sales offers. Analyzed market data obtained from CSG billing systems on a daily and monthly basis to ensure regulatory compliance and to ensure revenue goals were achieved.
Impact: 10% increase in sales year over year.
Performed market analysis, territory design and demographic research to determine areas that would provide the most revenue.
Evaluated personnel and increased training and coaching. Realigned sales goals and recruited talent aggressively.
Impact: Consistently generated revenue in excess of $25 million and most recent $50 million.
Recruited top talent; designed and implemented specialized sales training.
Increased communication efforts between management and sales team, adjusted sales goals and compensation.
Impact: Consistently ranked among the industry's best in revenue production.
Maintained low levels of employee turnover through increased communication and coaching efforts among management and sales teams.
Planned and designed efforts for employee recognition.
Impact: Employee retention at or below 24%, 6% lower than the industry average for large cable systems.
Increased sales retention through monitoring sales activity in the market.
Evaluated and eliminated markets conducive to churn. Designed sales offers that increased customer longevity and loyalty. Developed proactive programs to provide greater customer service.
Impact: Increased revenue and reduced churn by 15%.
Adapted marketing strategy to the change in market demand.
Successfully transitioned the department's marketing strategy from new subscriber acquisition into a revenue unit generating market. Recruited, trained and developed alternative sales teams to generate revenue from existing customer base.
Impact: Increased revenue generating units over 40%.
10010 Iron River Dr., Houston, TX 77064