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Your Name

Digital Marketing Manager

Raleigh, NC

your.email@example.com
111-222-3333
www.your-website.com

Summary

High-energy marketing professional, who specializes in digital campaign strategy and optimization, seeks opportunity to lead online and mobile marketing initiatives to generate leads, drive revenue, and increase loyalty. 
 
* Advanced knowledge of digital campaign management, measurement, and optimization 
 
* Successful leadership of cross-functional teams to develop digital campaigns from concept to production 
 
* Proven ability to liaison between business and technical teams to deliver projects on time and within budget

Work Experience

Product Manager, Digital Marketing

BB&T CORPORATION, Raleigh, NC

Feb 2011Current

* Partner with marketing, brand, and product teams to develop digital strategy for retail and business promotions 
* Lead creative team to produce and optimize banner ads, promo pages, secure messages, and splash pages 
* Optimize performance of conversion funnels through web analytics analysis and multivariate testing

Web Marketing Manager

MICROSOFT CORPORATION, Raleigh, NC

Feb 2008Jul 2009

Microsoft Gold Star Award Recipient for Excellence in Marketing! 
* Led web projects for the Microsoft Advertising U.S. Trade Marketing Division in support of brand awareness and lead generation campaigns 
* Managed websites with localization for legacy brands and rebranded web properties to Microsoft Advertising

Corporate Account Manager

CHANNELADVISOR CORPORATION, Morrisville, NC

Jan 2007Jan 2008

* Managed client relationship with Fortune 1000 and international retailers 
* Negotiated contract renewals and expanded relationships in paid search, comparison shopping, and e-commerce services

Enterprise Account Manager

ADOBE SYSTEMS, INC. (formerly Omniture, Inc.), Dulles, VA

Aug 2004Aug 2006

Performance Award Recipient for Excellence in Client Services! 
* Managed all aspects of Omniture client relationship with Fortune 500 and international clientele 
* Partnered with implementation engineers to devise custom SiteCatalyst solution for publishing client 
 
Sr. eBusiness Consultant, Strategic Accounts 
* Collaborated with cross-functional teams to implement SiteCatalyst across 230+ enterprise web properties 
* Demoed SiteCatalyst software to client business teams and identified KPIs to measure business objectives 
* Educated clients regarding web analytics concepts and provided best practice recommendations 
* Provided specialized SiteCatalyst training to client business teams regarding LOB-specific implementations 
* Communicated SiteCatalyst feature requests and usability/performance issues to product teams

Web Marketing Manager

VERIZON BUSINESS (formerly TruSecure Corporation), Herndon, VA

Aug 2003Aug 2004

* Relaunched corporate website with Hitbox web analytics tracking and custom lead scoring 
* Implemented Google Adwords campaigns and optimized websites for organic search 
* Launched comprehensive intranet site for global and domestic sales teams 
* Managed the design and execution of email marketing campaigns 
* Produced company's first animated product demos

Creative Web Producer

NEUSTAR, INC., Sterling, VA

Jul 2001Aug 2003

* Launched corporate website with localization, product websites, and campaign microsites 
* Managed integrated email marketing campaigns and analyzed statistics to optimize response 
* Produced integrated digital campaign assets, such as email templates, banner ads, and landing pages 
* Launched secure extranet site for partner sales channel to facilitate co-branded promotional opportunities 
* Implemented corporate search engine optimization strategy

Internet Applications Developer

VERIZON BUSINESS (formerly UUNET Technologies, Inc.), Ashburn, VA

Sep 1997Mar 2000

* Led team project to develop comprehensive intranet site for employee orientation and training 
* Managed intranet site for the Americas Operations Division 
 
Technical Writer 
* Created online technical documentation for hardware, software, and operational procedures 
* Designed customer service response mailer for the Logistics Division 
* Published monthly employee newsletter 
 
Buyer 
* Purchased large-scale equipment, hardware, software, and services 
* Negotiated with manufacturers, distributors, and contractors for best price and value

Information Systems Coordinator

THE CHARACTER EDUCATION PARTNERSHIP, INC., Washington, DC

Jun 1996Sep 1997

* Managed resource library for K-12 and higher education faculty and responded to requests for information 
* Coordinated membership marketing activities, managed membership database, published quarterly member newsletter, managed website content, and assisted with planning of member events 
* Assisted with annual forum event planning, produced event registration brochure and mailer, directed on-site team of volunteers and paid staff 
* Represented organization at regional and national trade shows

Interim Media Analyst (Intern)

THE CANADIAN EMBASSY, Washington, DC

Jan 1996May 1996

* Produced daily news report for the ambassador regarding U.S.-Canada relations 
* Prepared and distributed press releases and responded to general media inquiries

Education

Bachelor of Arts in Dual Major: International Studies and French

BOWLING GREEN STATE UNIVERSITY, Bowling Green, OH

1996

Additional Information

**** TECHNICAL KNOWLEDGE **** 
 
Adobe Creative Suite (Dreamweaver, Flash, Illustrator, and Photoshop), Adobe SiteCatalyst, Autonomy Optimost, CSS, Drupal CMS, Ektron CMS, HTML, Microsoft Office Suite, Salesforce, SharePoint, UNIX, WebPosition, WebTrends, and Yahoo! Web Analytics (IndexTools) 
 
**** AFFILIATIONS **** 
 
* American Marketing Association 
* Soroptimist International of Raleigh 
 
**** FOREIGN LANGUAGE ****  
 
French; 1994–1995 American Youth Abroad exchange student (France), completed higher education courses in French language, literature, and cultural studies at L’Alliance Française and L’Institut de Touraine.
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