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Regional Marketing Manager

Hoboken, NJ


Results-oriented Regional Marketing Manager with proven success in driving and executing marketing and sales strategies. Expertise in creating marketing strategies and tactics to increase engagement of customers as well as delivering favorable return on investment (ROI). Key strengths in expediting, planning, innovating and communicating. Hands-on involvement in managing brand communication to ensure consistency in image and messaging.

Work Experience

Regional Marketing Manager


2000 2011

Worked with Executive Vice Presidents (EVP), Vice Presidents, Operations (VPO), Operations Managers (OM), General Managers (GM), Community Managers (CM) and site associates in implementing marketing programs for the apartment communities in the NY, NJ and Boston regions to maximize performance. Influenced, managed and evolved brand strategy to advocate consumer awareness. Ensured brand standards by working with operations and site associates to perform quality control checks on internet and print publication advertisements, models, show units and leasing center merchandising, collateral distribution and display. Provided troubleshooting expertise and marketing strategy assistance for communities as requested. Acted as repositioning expert and assisted with product reposition and traffic generation for major rehabs.
  • Evaluated effectiveness and ROI of marketing initiatives and made recommendations accordingly for implementation across the portfolio.
  • Created and executed strategic marketing plans to support growth and success of organization in accordance with objectives outlined by senior management.
  • Identified new marketing trends in industry to test for application relevance and consider for implementation.
  • Recipient of Annual Regional Support Winner for performance above and beyond the call of duty assisting in post hurricane relief.
  • Developed and implemented strong marketing analysis; anticipated market driven changes and made strategic adjustments to minimize turnover by proactively adjusting rents and monitored market-driven concessions.
  • Initiated search engine optimization (SEO) campaign on Google in United Arab Emirates and Japan to reduce dependency upon brokers which effectively lowered cost per lease below $200.
  • Analyzed effectiveness of online initiatives and determined areas to scale back advertising without compromising results with 45% reduction in spending.
  • Recognized as National Sensational Service Award recipient for exceeding customer service standards in placement of evacuated residents due to severity of building flood.
  • Planned and conducted marketing training workshops and compliance classes to ensure compliance with brand standards.
  • Promoted products to major employers and implemented preferred employer programs for employers to offer additional employee incentives and to create awareness of benefits offered.

  • Devised and implemented marketing procedures and guidelines to streamline processes and to ensure brand standards were being followed.
  • Participated in corporate Habitat for Humanity projects to increase corporate goodwill.
  • Received Sensational Service Award for continually going above and beyond expectations for internal and external customers.

Community Manager

ARCHSTONE, Beaverton, OR

1998 2000

Financial management including P&L and operating budgets, capital improvements and expense reduction.
  • Recruited and trained a team of sales, service-oriented management professionals.
  • Sales leadership including increasing lease renewal and understanding competitive market to ensure community was appropriately positioned.
  • Physical condition of the community ensuring esthetic values were maximized, asset value was preserved and risks minimized.
  • Monitored associates performance and communicated expectations.
  • Ensured timely and accurate preparation of various weekly, monthly and annual reports.
  • Conducted audits to ensure that all office and maintenance procedures were adhered to.
  • Assisted in developing make-ready standards and preventative maintenance programs.
  • Conducted financial forecasting, analysis and budgetary preparation to monitor monthly and yearly income preparations.

Assistant Community Manager

ARCHSTONE, Beaverton, OR

1997 1998

Trained, directed and supervised all leasing team members.
  • Conducted all revenue and expenditure activities, collecting, posting and depositing financial accounts.
  • Executed and completed all daily, weekly and monthly financial and leasing reports.
  • Coordinated vendors including managing service agreements, inventory and supplies.
  • Maintained resident records and files including deposits, lease applications, leases, rent increases, late payments, collections, evictions, resident move-ins and move-outs.
  • Processed bank deposits routinely.

Leasing Consultant

ARCHSTONE, Beaverton, OR

1996 1997

Warmly greeted prospective residents, qualified, determined needs and preferences, professionally presented community and specific apartments while providing features and benefits.
  • Answered incoming telephone calls and handled accordingly.
  • Ensured proper and timely follow-up with prospective residents.
  • Ensured the office, clubhouse, models and market-ready apartments were ready to show.
  • Completed all lease applications, assisted with application verification and notified prospective resident of results in a timely manner.
  • Called or visited competitive communities to update market survey on a weekly basis or as needed.
  • Assisted with move-in process including walking of apartment, lease paperwork, and follow-up resident contact.
  • Entered all traffic, telephone calls and other daily activity into the computer.
  • Organized and filed all applicable reports, leases and paperwork.


Certificate in Computer Science

Virginia Commonwealth College, Virginia Beach, VA

Additional Information

EPMS – Secret Shopper 
Job & Career Network – Professions and Industries 
Marketing and Advertising – Job & Career Network 
Resident 2.0: Social Media & the Multifamily Industry 
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
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