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Public Relations Specialist

Defiance, OH

Work Experience

Public Relations Specialist

ProMedica Health System,

Apr 2009Current

Designs and implements service-line marketing campaigns for key initiatives to drive consumer engagement. Plans include advertising, community partnerships, patient communication, employee communication, speaking engagements and special events.
  • Oversees media campaigns, including budgeting and planning to maximize frequency and reach; strategic and creative briefs with graphic design department; and internal and client reviews.
  • Plans and executes major events, including children's events, golf outings, open houses, and 5K races.
  • Works to maintain relationships with various groups: develops relationships with clients; meets with third party organizations to discuss partnerships that align with PR strategies; interfaces with vendors to supplement clients' marketing plans; and manages relationships with various levels of the media.

Communications Specialist

ProMedica Health System,

Dec 2008Apr 2009

Authored and coordinated physician-to-patient communication, including brochures, letters, newspaper advertisements and direct mail campaigns.
  • Helped establish all necessary welcome communication for new providers - including physicians, physician assistants, and nurse practitioners.
  • Served as public relations contact for employed physicians - authored news releases, and coached and accompanied physicians to media interviews.


BA in Communications

The Ohio State University, Columbus, OH


Additional Information

  • Budget management & cost controls
  • Collateral materials & promotions
  • Cross-functional teaming
  • Strategic planning & execution
  • Key account management
  • Vendor relationship management
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