Designs and implements service-line marketing campaigns for key initiatives to drive consumer engagement. Plans include advertising, community partnerships, patient communication, employee communication, speaking engagements and special events.
- Oversees media campaigns, including budgeting and planning to maximize frequency and reach; strategic and creative briefs with graphic design department; and internal and client reviews.
- Plans and executes major events, including children's events, golf outings, open houses, and 5K races.
- Works to maintain relationships with various groups: develops relationships with clients; meets with third party organizations to discuss partnerships that align with PR strategies; interfaces with vendors to supplement clients' marketing plans; and manages relationships with various levels of the media.