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Your Name

Marketing Manager, Online Marketing Manager, Digital Marketing Manager, Ecommerce

Rockville, MD

your.email@example.com
111-222-3333
www.your-website.com

Summary

PROFESSIONAL SUMMARY
Marketing Professional with 10+ years of successful Marketing Management,
  • Innovative, Hands-On, Results-Oriented Marketing Manager
  • Expertise in developing and deploying successful Marketing Initiatives & Campaigns
  • Consistent record of improving Revenue and Client experience.

CORE COMPETENCIES
  • Web Content Management, Project Management, Vendor Management
  • Online Ad Campaigns and Search Engine Marketing
  • Hands-on Experience in leveraging Channels to increase Market Share & Penetration

Work Experience

Senior Marketing Manager

Fairchild Controls, Frederick, MD

2007Current

Develop and execute marketing initiatives for $62 million aerospace and defense company; leading internal resources and outside vendors in digital, online and traditional marketing – generating revenue and increasing brand awareness.
  • Perform market analysis; researching company position relative to key competitors - leading cross-functional team to develop and execute promotional and branding strategies.
  • Increased Website traffic by 400% - utilizing search engine optimization (SEO) to maximize online messaging.
  • Generated $5.2 million in orders and $3.7 million in new business opportunities by implementing online customer request forms.
  • Improved qualified leads by 220% through Website redesign and reviewing web analytics; authoring and publishing greater customer focused content.
  • Manage multiple projects simultaneously; leading large cross-functional teams, outside vendors and stakeholders - completing deliverables on-time and within budget.
  • Spearhead marketing collateral design and content for digital, online, and print media - ensuring accuracy and appropriate style/tone for target audience.

Marketing Manager

Harvey Lewis Designs, Annapolis, MD

2004 2006

Directed marketing programs for $17 million design and manufacturing company. Managed Web content, marketing, and public relations, collaborating with a cross-functional team spanning product development, sales, and executives.
  • Managed successful direct mailer campaigns – concept through creative design and production, generated $1.3 million in revenue.
  • Launched company Website; identified internal and external customer needs - launched on-time, within budget and achieved stakeholder’s expectations.
  • Successfully managed $12 million in customer contracts and reduced financial risk and penalties to the company – achieving annual savings targets.
  • Served as company’s public relations representative, responded to media requests and increased brand awareness.

Asset Management Assistant

FelCor Lodging Trust, Irving, TX

2000 2002

Managed fleet of 300+ vehicles for $1.1 billion real estate investment trust (REIT) with 183 properties nationwide from Embassy Suites to Holiday Inns; optimized inventory management processes to track life cycle status and liquidate aged assets.
  • Implemented inventory management initiative, reducing costs, improving customer safety, and enhancing brand image.
  • Increased efficiency by transferring and disposing of underutilized equipment; negotiated new vehicle purchases with dealerships.
  • Supervised and guided hotel managers in procedures, ensuring all vehicles were in regulatory compliance with the Department of Transportation.
  • Raised $300,000 for charity - championed corporate citizenship and image-building initiative.

Assistant Buyer

Neiman Marcus, Dallas, TX

1997 2000

Analyzed and forecasted sales for a $20 million luxury retail business division; monitored market conditions, established seasonal assortments, developed private label products, and managed inventory.
  • Exceeded gross margin targets each year – forecasted sales; revising projections based on product line sales and market trends.
  • Saved division $42,000, negotiated vendor costs, markdowns and exclusivity agreements; improving gross margin and reducing expenses.
  • Sourced new manufacturer and launched successful private label line, exceeding revenue expectations and expanding product offering.
  • Managed product inventory and trained sales associates; improving customer shopping experience and optimizing in store merchandise presentation.

Education

MBA

Syracuse University, Syracuse, NY

2004

Bachelor of Science

Drexel University, Philadelphia, PA

1997

Skills

*Digital Marketing *Web Project Management* Search Engine Optimization * Web Analytics * Marketing Plans * Content Management Systems * Online Ad Campaigns * Project Management * Vendor Management* HTML

Additional Information

Marketing Professional with 10+ years of successful Marketing Management,
  • Innovative, Hands-On, Results-Oriented Marketing Manager
  • Expertise in developing and deploying successful Marketing Initiatives & Campaigns
  • Consistent record of improving Revenue and Client experience.

Core Competencies:
  • Web Content Management, Project Management, Vendor Management
  • Social Media Marketing and On-Line Ad Campaigns
  • Hands-on Experience in leveraging Channels to increase Market Share & Penetration
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