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Marketing Research Analyst/Marketing Manager

Oviedo, FL

your.email@example.com
111-222-3333
www.your-website.com

Summary

  • 7+ years of market research analysis in travel and visitation trends
  • Data mining experience with multiple software packages
  • High attention to detail and accuracy
  • Demonstrated history of innovative research in industry analytics and critical thinking
  • Proven success in research projects from beginning concept to final report\presentation
  • Partner with multiple internal and external clients to deliver timely and accurate information
  • Exceptional written and oral communications skills

Work Experience

Marketing Research Analyst/Marketing Manager

Greater Orlando Aviation Authority,

2006Current

Conduct research, analyze data and develop marketing presentations to solicit air service to Orlando International Airport (MCO). Develop and recommend strategies pertaining to new markets, airlines and optimal aircraft to directors of MCO and airlines. Create and present public relations presentations to Board of Directors as well as local/state governmental officials.
  • Instrumental in retaining Virgin Atlantic, the largest international carrier at MCO, resulting in a $4.5 million annual impact to the airport and a $966 million annual impact to the local economy
  • Responsible for market research, analysis and presentation that forged a partnership between MCO and Allegiant Airlines, resulting in 10 new domestic destinations for the airport
  • Prepare comprehensive marketing presentations for city and county mayors to present while on international business
  • Develop and nurture relationships between the airport and the Orlando CVB, EDC, and all surrounding theme parks and attractions
  • Attend industry trade shows to establish new and maintain existing relationships with airlines and present marketing analysis to enhance air service and attract cargo traffic to MCO
  • Increase air service to Central Florida by traveling to airline headquarters, to strengthen relationships and present opportunities
  • Create ad hoc marketing media for various trade publications and worldwide marketing strategies and develop advertising to appeal to the local community
  • Recommend public relations strategies to enhance the airports public image
  • Serve as an ambassador for MCO for news media, aviation related interest groups and the FAA
  • Oversee the publication of monthly/quarterly/yearly newsletters and reports

Research Assistant

Embry Riddle Aeronautical University,

2003 2006

Presented analysis to Florida Airports Council to establish a state wide internship funding program. Conducted landing fee analysis of airports in the Greater New York City area and established a baseline for acceptable landing fees. Researched fuel costs at over one hundred airports across the country and determined a pattern was apparent by geographical boundaries.

Manager/Mechanical Supervisor

Flight Avionics of North America,

2001 2002

Implemented the site build of the satellite location in Denver, CO. Managed day to day operations of motion simulator while maintaining safe mechanical operations including hydraulic, electrical, computer and cooling systems. Maintained budgetary compliance with company standards, hired and trained staff to meet and exceed company values and expectations.

Executive Level Desktop Support

Nortel Networks Xros Group,

1999 2000

Project lead on configuration of desktop and laptop systems to maintain security and reliability during a $500 million project execution. Team lead for information technology group providing support for over 300 users while remaining on-call for any executive level issues. Point person for international travelers encountering IT problems.

Aircraft Pneudraulic System Specialist Journeyman

United States Air Force,

1993 1998

Managed a Pneudraulic/Engine repair team responsible for the troubleshooting and maintenance of 27 aircraft guaranteeing a 90% or higher reliability rating for military airlift training. Responsible for efficient operation of component supply chain while managing the Central Dispatch Office. Facility Manager for military ATSO missions and real world deployments. 
 
Professional Activities and Associations 
 
Omicron Delta Kappa (National Leadership Honor Society)

Education

MBA

Daniel Webster College, Nashua, NH

2010

MBA in Airport Management and General Management

Embry Riddle Aeronautical University,

2006

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