SUPER RESUME
< Back
Edit this resume to make it your own!

Your Name

Marketing Research Analyst

Katy, TX

your.email@example.com
111-222-3333
www.your-website.com

Work Experience

Marketing Research Analyst

ITA, Inc,

2001Current

IL 2001-Present
A provider of marketing research and consulting services to global clients primarily in industrial and manufacturing sectors.
Marketing Research Analyst
  • Performed technology/market research and consulting services with business to business focus advising Japanese companies on the viability of their products in the U.S. Successfully commercialized a U.S. optical film technology to companies in Japan. Advised Japanese companies on mergers, acquisition and joint venture opportunity with a U.S. based company.
  • Conducted in-depth company and industry research and evaluated companies' financial and business models. Used both primary and secondary research tools such as telephone and e-mail, Internet, proprietary databases, trade journals/magazines to get information which helped the clients making informative decisions. Acquired data: from industry analysts, government sites (U.S. Census Bureau, International Trade Commission, Stat USA etc) and from associations' website.
  • Conducted in person and phone interviews with various private and government organizations. Frequently interviewed industry executives and professionals over the phone ranging from printing, construction equipment, industrial component, galvanized protection, and machine tool and Frozen Stick Novelties molds industries.
  • Prepared market and trend analysis reports for a Japanese Government Organization (Japan External Trade Organization) with focus on food processing, packaging machinery, aviation, robotics, energy Industry and industrial machinery industries for the U.S. market.
  • Managed export division of the company while orchestrating export of printing equipment (anilox roll cleaning machine, industrial wipes, printing inks, printing plates and printing sleeves) and construction equipment (scissor lifts, motors and batteries) to Japan.
  • Designed sales plan for selling Japanese packing slip envelopes, catnip toys, cat litter and Waterstop (for concrete industry) by locating and interviewing manufacturers representatives and distributors.
  • Located potential sites for locating retail and manufacturing sites in the U.S. for the Japanese companies.
  • Coordinated trade shows for the Japanese clients exhibiting at the U.S. trade shows.
  • Extensively interviewed company executives/sales/marketing personnel from potential attendee and exhibitor list for potential appointments. Successful in generating fifteen appointments for the Japanese companies exhibiting at CES 2011 show.
  • Coordinated projects with team members while working in a group of marketing professionals and presented findings to the President of ITA, Inc. on a regular basis. Finished projects in a timely manner, which helped in retaining existing clients and acquire new accounts.

Market Researcher (Internship)

Godfrey Phillips India, India,

Jun 1992Aug 1992

Performed a customer satisfaction study and helped in launching a new mosquito repellent.
  • Customer Satisfaction Study for Consumer Products Industries: Conducted a primary market survey to study the behavior, attitude and satisfaction level of consumers towards various mosquito repellents present in the market. Also studied the distribution network and trade practices adopted by the retailers and distributors.
  • Wrote project proposal, designed sample and questionnaire, collected and processed data, performed statistical analysis, interacted with management, consumers and vendors and presented findings in the form of a report.
PROJECTS
  • MBA Major Paper: Investigated joint venture activities between competitors in the chemical industry involving the creation of a separate entity. Studied the reasons, effects, causes of failure and success, and future of this phenomenon. Wrote a proposal, performed extensive on-line and off-line literature search, and interacted with company's communication department through e-mails and telephone surveys. Wrote a thesis and presented findings.
  • Internet for Marketing Research: Developed a Web-site highlighting various facets of marketing research. Investigated on importance and use of the Internet for marketing research and recommended how marketing research companies can incorporate the Internet as an inexpensive tool in their day-to-day operations.
  • Project on Electronic Commerce: Studied the growing importance of e-commerce for the Consumer Products Industry. Analyzed retailer's web site for convenience, content, customer service, ease of ordering, use of partnerships and affiliations, customization and follow-up communication.
  • Project on Job-Satisfaction: Conducted a self-administered survey to understand the job-satisfaction level of both part-time and full-time employees of Price Costco. Prepared questionnaires, processed data using SPSS software for analysis, compiled a report and presented findings.

Education

Master of Business Administration

University of Windsor, Windsor, ON

1999

Master of Business Administration in Marketing

Rohilkhand University,

1994

BA in Economics

I.T. College, Lucknow University,

1990

Resume Builder | Resume Templates | Resume Examples | About Us | Privacy Policy | Terms of Use | Help Articles | Contact Us
Super-Resume.com © 2013-2017