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Market Research Analyst


I help formulate Lifetime's multi-channel marketing strategy and then work with the team to create high value, engaging campaigns and content that spans outbound demand generation, label creation, international web site, social media, events, infographics, video, sales tools, demos, interactive tools, and collaterals. A key ability to combine marketing strategy, creativity, and content strategy and execution, with applicability to various marketing channels, to build brand and demand for our products is critical. Key clients include Costco International, Sams and Walmart International, Home Depot International, Decathlon, Metro, Carrefour, Pure Gold etc.. 
- Play an active role in building Lifetime's brand identity across all key marketing channels 
- Play an active and leading role in identifying the way our target markets would like to be engaged, and then make specific recommendations about leveraging marketing channels and creating and mapping content to that level of engagement in the channel 
- Identify new markets and provide insight and strategy for market entry 
- Work with the team to drive campaigns that produce measureable brand and demand results. 
International Channel Marketing Manager 
- Manage marketing material and strategy for 76 countries (Asia, Europe, South America, Africa) 
- Support big box retailers (Wal-Mart, Sam's Club, Costco, PriceSmart, etc..) expand into new markets by establishing marketing strategies 
- Develop and Research strategies into new markets 
- Work with sales, buyers to establish a product lines to maximize sales efficiencies 
- Develop retailer specific adverts, youtube videos and other marketing report 
- Create labels that are regionally acceptable and culturally relevant 
- Navigate proper government certification for products 
- Manage/create new international website (coming Q2 2013) 
- Drive product creation for international accounts 
- Market new products to internal sales and retail buyers 
- Established quarterly international newsletter 
- Develop strong cross-functional relationships (including Marketing, Sales, Finance, R&D, Product supply) and foster integration of knowledge to yield effective business decisions. 
- Design cross-continental research on brand insights, product development and consumer preferences (Focus Groups, IDI, Online Surveys) 
- Ensure consumer relevancies and product development matches needs 
Direct & E-Commerce Channel Marketing Manager 
- Manage marketing materials for 6 independent retail stores 
- Develop strategic marketing partnership for brand and retail stores 
- Develop product pricing and strategy for E-Commerce Partners (,,,, 
- Develop international online strategies and product offering. 
- Manage local marketing initiatives and partnership (Utah Jazz, Veterans Associations) 
- Manage product launches and grand openings 
- Expand product offering in online partners

Work Experience

Market Research Analyst

Lifetime Products, Clearfield, UT

2010 2010

Identify areas of new growth, provide market reports to all clients nationwide
  • Conduct conjoint analysis, focus groups, IDI and gather market expertise
  • Provide executive strategy reports, sales analysis, campaign metrics/results
Channel Marketing Manager for International and Direct (e-commerce) Sales
  • See next page

Scarborough Research, Chicago, IL

2005 2005

presentations using Scarborough Data to help business with their challenges.
  • Derived profitability from current trade news and helped clients use information to gain up to 40% more perceived value from sponsors.
  • Designed a monthly newsletter creating stories from products and data.
  • Implemented an organization system for tracking client contracts more efficiently.
  • Performed in a department with several million in sales annually.
Professional Skills
  • QualiTap (limited)
  • WebEx
  • Microsoft Office Tools
Excel, PowerPoint, Word, Access, Outlook, SQL, Accounting
  • Adobe Illustrator
  • InDesign
  • Situational Analysis (data and real)
  • Market and Sales Expertise

Entrenpenuer/CEO/Project Manager

E-Rock Entertainment, Seattle, WA

1999 2002

Developed a ground up entertainment company.
  • Developed marketing campaigns and strategy
  • Managed 85+ person events
  • Sold for a profit after the 2001 economic crash and helped with that transition ($350,000+ annual revenue)


B.A. in Public Relations and Business Management

Brigham Young University-Idaho, Rexburg, ID



campus promotions,

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