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Your Name

Marketing Research Analyst

Virginia Beach, VA

your.email@example.com
111-222-3333
www.your-website.com

Summary

A reliable and disciplined marketing professional with extensive expertise in market research, forecasting, due diligence, brand development, public relations and strategic planning. Possesses broad based experience in vendor relations, database administration as well as training and development. Spearheads cutting-edge programs to gather critical information and generate a competitive direction for an organization. Creates value-added communications to establish an enterprise-wide understanding of requirements and procedures. Grows market share and boosts profitability. 
 
A considerate and hard-working team player with a solid track record of commitment and substantial contributions. Personable and self-motivating, provides constructive feedback while ensuring productivity among associates. Fosters a dynamic of collaboration in the workplace and inspires others to employ a logical and cost conscious approach to challenges. As a dependable resource for multitasking and problem solving, meets tight deadlines and delivers dramatic results on a wide range of projects. An intuitive and trustworthy producer who maintains high levels of quality.

Work Experience

Marketing Research Analyst

OPTIMA HEALTH, Virginia Beach, VA

2007Current

Follow and identify industry trends to make recommendations for new product offerings. Research and present market and industry data. Create, administer and analyze surveys. Identify process improvements and create effective change. Provide recommendations and feedback regarding brand management and market messages. Create presentations for senior leaders.
  • Conduct in depth market research, segmentation and analysis
  • Determine size of market and potential growth of new products
  • Create, administer and analyze surveys specific to broker satisfaction, member satisfaction and employee satisfaction
  • Update strategic plan in collaboration with senior leaders
  • Coordinate brand awareness studies
  • Lead team to creation of an internal web based competitor database
  • Write detailed market studies for growth markets
  • Calculate market share for all customer regions and potential customer regions
  • Provide quantifiable recommendations to assist the marketing efforts for launching new products
  • Write quarterly competitor updates to facilitate discussions around product pricing

Marketing Research Analyst

TITAN AMERICA, Norfolk, VA

1998 2007

Researched, analyzed and presented market, industry, economic and competitor data to determine strategic business decisions. Provided market forecasts to middle and upper management. Utilized mapping software to enhance data collection with visuals. Maintained competitor portfolios for acquisition due diligence. Tracked and identified industry trends. Created presentations for senior executives. Managed branding of value-added products. Directed branded product marketing campaigns. Communicated with customers via feedback surveys. Oversaw outside vendors. Consistently met tight deadlines while managing multiple projects. 
 
Created maps using MapPoint to enhance data. Presented at monthly manager meetings. Wrote monthly executive report and market summary for business unit, incorporating financial statements and business summaries from three regions. Calculated quarterly market share for existing business and potential acquisitions. Presented market summary analysis as Word document as well as PowerPoint and oral presentations. Communicated weekly economic information. Attended economic forecast conferences annually. Drafted and distributed customer survey. Analyzed and reported results. Initiated database of competitor information for multiple states. 
 
* Developed formulas for determining production volumes for individual producers, utilizing information for initial due diligence while examining producers for potential acquisition. 
* Designed market summary analysis, including data regarding competitive, economic and demographic environments of sites. 
* Conducted ongoing market analysis determining volume of ready-mix concrete, cement and fly ash at 25 mile increments of up to 200 miles around individual locations. 
* Gathered data and compiled analysis for biannual truck count, establishing market share. 
* Managed data from McGraw-Hill Construction, providing concrete demand for various geographic areas. 
* Prepared economic reports at micro level, including building permits and values as well as economic conditions specific to individual regions.

Work Program Coordinator

THE PINES RESIDENTIAL TREATMENT CENTER, Portsmouth, VA

1995 1998

Wrote program newsletter. Developed participant guidelines as well as administrative policies and procedures. Worked closely with education and clinical staff to evaluate residents for placement in work program. Promoted job attainment, retention skills and positive work ethic. Taught employability skills. Served as liaison with community to ensure job development in off site work experiences. Provided leadership for restitution and community service program. Oriented and oversaw student supervisors. Ensured safe and appropriate management of students in program. 
 
ADDITIONAL EXPERIENCE

ESL Instructor

THE PINES RESIDENTIAL TREATMENT CENTER, Virginia Beach, VA

1995 1997

Concurrent) Taught English as a second language to adult students.

Proposal Writer

BETA CORPORATION, Virginia Beach, VA

1994 1995

Searched for state and federal funding sources. Compiled and analyzed labor statistics. Wrote proposals for education and training programs. Designed, printed, bound and delivered final proposal package.

Career Counselor

ITT JOB TRAINING SERVICES, Norfolk, VA

1993 1994

Recruited program participants. Worked closely on job development, job placement, career counseling and case management. Monitored class attendance and performance. Taught employability and life management skills.

Volunteer Coordinator

EASTERN SHORE LITERACY COUNCIL, Melfa, VA

1992 1993

Wrote PSAs for radio and print. Participated in radio interview programs. Provided financial counseling and community outreach. Was the volunteer coordinator, program recruiter and grant writer. Conducted surveys and taught economically disadvantaged adults.

Education

M.B.A.

AVERETT UNIVERSITY, Danville, VA

1999

B.A. in Communications

JAMES MADISON UNIVERSITY, Harrisonburg, VA

1992

Additional Information

COMPUTER SKILLS 
 
Word, Excel, Access, PowerPoint, MapPoint, McGraw Hill Construction Market Analyzer
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