Senior Market Research Analyst
Nov 2012 – Current
Promoted to Senior Market Research Analyst in two years of working at AutoTrader.com. Responsibilities grew to managing ongoing ad/hoc projects, supporting multiple groups by recommending traditional and innovative research
based on business needs, budget, and market fluctuations. Account leader for Qualtrics Research Suite, saving the company over $100K a year by utilizing self-program survey tools and personally conducting in-house B2B research among car shoppers/dealers. Keep company executives up to date on market, competitive, and media news and trends.
Impact company-wide product strategies and initiatives by delivering and interpreting key brand trends from B2C brand
tracking, user profile, and awareness & site usage. Managed the quantitative and qualitative analysis for Kelley Blue
Book's first ad campaign through message & animatic testing. Major contributor of a cross departmental Audience
Segmentation Study where AutoTrader.com broke out shoppers into three separate user groups and leveraged Nielsen
Media data to more efficiently target vehicle shoppers.
Market Research Analyst
Sep 2010 – Nov 2012
Support ongoing/ad-hoc research projects for core set of internal clients. Assist in the analysis of research studies with the purpose of providing internal customers an in-depth understanding of product usage, brand awareness, concept
testing, conjoint analysis, and segmentations for the purpose of creating solutions and media planning. Subsequently,
conduct analysis of customer satisfaction trends, consumer behaviors, brand attitudes and perceptions, marketing
performance, and customer profiles/firmographics.
Jan 2012 – Mar 2012
AutoTrader.com's Market Research Dept. Community Service Leader
VOVICI Research Innovation Award for "Concept Lab"
Business Development Intern
Massachusetts Office of International Trade & Investment,
May 2009 – Aug 2009
Assisted the Director of Business Development to help increase economic growth within Massachusetts through export promotion. Utilized marketing and communication skills to publicize MOITI's Trade Show Programs, resulting in
global partnerships between Massachusetts companies and international corporations. Helped create new employment
opportunities within Massachusetts through conducting background research and creating reports regarding multinational
conglomerates interested in Foreign Direct Investment within Massachusetts. Detailed MOITI's responsibilities and achievements from their export promotion programs to Governor Patrick via detailed reports. Conducted research to
support grant proposals. Aided in budget analysis.
Jan 2008 – May 2008
editor and team coordinator of seven individuals in a research policy proposal regarding over fishing in
Georges Bank. The goal of the dissertation was to: (1) Protect marine ecosystems from the harmful side effects of bottom trawling (2)
Create Oceanic Conservation Areas, temporary and indefinitely, with the intention of replenishing depleted fisheries (3) Aid the fishing
industry during its current economic hardships (4) Programs dedicated to the buyout of fishing permits, government tax breaks and subsidies on fishing costs. The policy proposal was a compromise between the fishing industry's need to bottom trawl and the
environmentalists' wish to conserve fishing areas. Through background research and innovative thinking, the dissertation (out of over a 150 entries) was the recipient of the 2008 Capstone Award, designated to the team who provided the most effective economic strategy to help benefit the ecosystem.
Selected Awards and Extracurricular Positions
2008 – 2008
Graduate of University of Georgia Certification Program "Principles of Market Research"
Sep 2006 – Mar 2007
Fall 2007, Spring 2008.
Dean's List: Fall 2006, Spring 2007, Fall 2007, Spring 2008. Spring 2009