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Your Name

Public Relations Specialist

Roseville, MN

your.email@example.com
111-222-3333
www.your-website.com

Work Experience

Public Relations Specialist

HealthFitness,

2010Current

  • Wrote news releases, brochures and Web content
  • Planned and executed public relations and media coordination for new products, services, major acquisitions and mergers
  • Worked with strategy team to name and position new products and services
  • Wrote scripts for videos and presentations
  • Developed media toolkits
  • Prepared company's first crisis communication plan
  • Developed and presented nation-wide training for "Power Messaging" techniques
  • Prepared executives and subject matter experts for presentations and media opportunities

Marketing Consultant

Polar PR,

2008 2010

  • Wrote news releases, brochures and Web content
  • Planned and executed public relations and media coordination for book release
  • Incorporated social media into marketing and public relations plans
  • Researched and prepared marketing PowerPoint presentation for potential students
  • Independent project management
  • Prepared speakers for interviews
Accounts: St. Rose of Lima Church, Bui Family Union, aHeARTT Publications, National Alliance for Thrombosis and Thrombophilia

Senior Media Relations Specialist

Gillette Children's Hospital,

2005 2008

  • Produced and implemented company's first crisis communications plan
  • Provided 24/7 media relations coverage with one-minute response time to pager
  • Developed and implemented long-range public relations plan
  • Analyzed marketing challenges and planned effective strategies to meet marketing goals resulting in growth of patient visits from 40,000 to 112,000 annually
  • Successfully launched 40,000 sq. ft. Advanced Imagining Center (MRI, CT scans, etc.)
  • Wrote speeches for CEO, vice presidents and other staff members
  • Managed marketing internship program
  • Delivered a dozen simultaneous video projects on time and under budget
  • Wrote and distributed more than 30 safety-related stories resulting in more than 900 free placements in the 335 small-town newspapers in our demographic region
  • Successfully launched Gillette Lifetime Care for adults with disabilities

Media Relations Specialist

Gillette Children's Hospital,

2000 2005

  • Provided 24/7 media relations coverage with one-minute response time to pager
  • Participated in all aspects of fundraising events
  • Planned and coordinated KS95 for Kids Radiothon (raising about $1,000,000 annually)
  • Wrote and produced 10-hour Children's Miracle Network telethon 2000-2005
  • Served as highly successful company spokesperson, generating positive media relations, establishing myself as an industry expert, and garnering coverage in local and national media, resulting in media coverage 10 times that of previous spokesperson
  • Prepared staff and patients for media opportunities
  • Compiled and distributed monthly media clippings
  • Organized and facilitated tours for donors, patients, celebrities and health-care professionals

Public Relations Consultant

Polar PR,

1998 2000

  • Generated copy for ads, newsletters, brochures and Web
  • Planned and executed public relations and media coordination for events
  • Wrote speeches and identified primary talking points
  • Prepared speakers for interviews
  • Served as company spokesperson when client had no appropriate person
Accounts: Damark, Hormel Foods, Jugheads Youth Juggling, Petter's Warehouse, redtagoutlet.com, Shore-to-Shore Communications

Senior Copywriter

Damark International,

1995 1998

  • Generated catalog copy for more than 17,000 products
  • Produced, designed and edited newsletters and collateral pieces for club members
  • Wrote Web copy for products and membership offers
  • Successfully launched 10 new membership clubs

Education

Master's in Marketing Communication

University of St. Thomas,

2000

Bachelor of Arts in Theater Arts

University of Minnesota,

1987

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